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Now a VP General Manager and Marketing Director, I started as a Social Media Marketer having graduated college with an already impressive list of successful viral videos and e-commerce video campaigns for companies and individuals such as The Fearless Chef Andy Husbands, Shopaholics, Dale and Thomas Popcorn, YoCEO, among others. Currently located in South Florida and employed by TWS Partnerships as VP General Manager of Successories.com having moved up from Marketing Associate to Director of eCommerce, and then Director of Marketing. I also consultant of other TWS companies, having served as Director of UX and Brand Manager of Polaroid Fotobar and manage the properties of Awards.com and Trophy.com.Thus far, I have executed 6 complex custom website builds including a full re-platform for the 11 million dollar e-commerce company as well as a sophisticated web to print website and in-store retail terminals for Polaroid Fotobar. Moreover, all marketing plans under my management have seen tremendous growth and continued performance in addition to implementing operational efficiencies allowing the company to shed 25% of overhead expenses. Specialties: Web Design, Web Development, HTML, CSS, Graphic Design, UX Design, Project Management, SEO, SEM, Direct Marketing, Video Production.Programs: Adobe Creative Cloud, MS Office Suite, Google Adwords, Google Analytics, Netsuite, Bronto
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Vice President General ManagerSuccessories Jun 2016 - PresentDelray Beach, Florida, UsIn addition to my role and responsability as Director of Marketing & eCommerce, I am honored to report directly to the ownership as the VP General Manager of Successories to which all department heads report. My duties include but are not limited to increasing operational efficiencies, manage personal responsibilities and tasks, formulating and implementing the strategic plan of the business, creating budgets & forecasts.• Achieving 2x Profits Year over Year• Achieving 20% increase online conversation rate Year over Year• Managing projects and individuals to achieve business objectives• Negotiating vendor contracts and manage vendor relationships to decrease cost of goods• Creating and optimizing online presence for new and existing national brands• Implementing, managing and optimizing direct marketing channels• Scoping, Designing, Implementing and Integrating web platforms -
Director Of Marketing & Ecommerce, Ux Designer, And Web DeveloperSuccessories Nov 2013 - Jun 2016Delray Beach, Florida, Us• Combined entrepreneurial drive with business-management skills to amplify gains in revenue, market share and profit performance. Increasing Revenue over +20% and lowered Cost of Goods by -10%.• Implemented operational efficiencies through automation, proper delegation, and training on job functions that led to a 25% decrease in overhead expenses• Design, manage and optimize websites for direct mail and retail promotion company to transform the company into an exclusive online business• Transformed the company from a discounter by lowering discounts -63% YoY while maintaining Gross Revenue and increasing Shipping Revenue• Planned and executed user interface testing to optimize website conversion resulting in 28% increase in home page to purchase conversions and 38% increase in cart purchases• Research, execute and manage several extensive interactive on-demand web applications, online testing projects and direct mailing programs to increase business opportunities• Designed several creative marketing messages for targeted client lists, increasing revenues by 85% in 6 months
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Director Of Marketing & EcommerceSuccessories Jun 2012 - Nov 2013Delray Beach, Florida, UsWeb Developer: Scopes out front end complex web interfaces and functionality as well as back end file/order management. Does all the design, html and css for extremely functional user interfaces.Marketing: Heading all social media marketing efforts as well as creating graphic advertisements and video content for such outlets as twitter, facebook, and youtube. Also manages traditional marketing efforts such as PPC, Google Adwords, Display and Re-targeting campaigns.
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Marketing Manager & Ux DesignerSuccessories Jun 2010 - Jun 2012Delray Beach, Florida, Us
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Marketing AssociateSuccessories Jun 2009 - Jun 2010Delray Beach, Florida, Us
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Marketing Manager, Ux Designer, And Web DeveloperPolaroid Fotobar Jun 2012 - Jun 2014Web Developer: Scopes out front end complex web interfaces and functionality as well as back end file/order management. Does all the design and implementation of SEO conscious html and css for extremely functional user interfaces. Marketing: Manager of traditional marketing efforts such as PPC, SEM, Re-targeting and Email Marketing. -
Marketing Associate, Social Media And New Media ProducerPopcorn, Indiana Jun 2005 - 2008Westport, Connecticut, Us• Founded and headed New Media Production Department which started the first ever interactive video entertainment online shopping experience• Produced video marketing campaigns that successfully went viral and were picked up by major media organizations• Managed Social Media and New Media Marketing outlets• Managed, organized, and helped design a website for the popcorn company• Designed engaged and interactive advertisements -
Acord Tv Production AssistantAcord Jun 2006 - Sep 2006Little Falls, Nj, UsProduction Assistant to the internet television station with industry oriented content, Edited and produced many segments, Green screen lighting experience.
Vincent Nero Skills
Vincent Nero Education Details
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Hampshire CollegeMarketing & Film Production
Frequently Asked Questions about Vincent Nero
What company does Vincent Nero work for?
Vincent Nero works for Successories
What is Vincent Nero's role at the current company?
Vincent Nero's current role is eCommerce, Marketing & UX Design.
What is Vincent Nero's email address?
Vincent Nero's email address is vi****@****ero.com
What is Vincent Nero's direct phone number?
Vincent Nero's direct phone number is +120140*****
What schools did Vincent Nero attend?
Vincent Nero attended Hampshire College.
What are some of Vincent Nero's interests?
Vincent Nero has interest in Children, Web 2, E Commerce Video, Project Management, Video Production, Web Development, Animal Welfare, Directing, Film Production, Viral Videos.
What skills is Vincent Nero known for?
Vincent Nero has skills like Social Media Marketing, Seo, Email Marketing, Social Media, E Commerce, Google Analytics, Web Design, Facebook, Web Development, Dreamweaver, Photoshop, Google Adwords.
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