Vincent Olivas Email & Phone Number

With 7 years in the CPG beverage industry, I have decided to provide my services via freelance. My roles have encompassed key account management, data research, analytics, insights, and market trends. I can provide a multitude of strategic solutions and recommendations to enhance consumer engagement by understanding your audience and analyzing new industry trends. Let's connect! I am available for part-time, contractual and any project-based needs. Skills & Specialties:*Account Management*Consumer Insights*Market Research*Dashboarding*Power Query*Social Listening*Trend Analysis*User Experience (UX) Enhancement*Data Visualization*Competitive Analysis

Philadelphia, Pa, Us

I was part of unexpected company layoffs in March 2023. With Seer, I managed large-scale digital marketing consumer insights projects, specializing in optimization of user experiences (UX). I achieved actionable audience insights through a combination of user interviews and comprehensive market analysis.Key Achievements:*Managed six concurrent client account research projects spanning diverse industries, including Fortune 500 clients in financial, educational, and hardware sectors.*Conducted in-depth user interviews, delivering innovative UX consumer behavior solutions.*Utilized a comprehensive toolkit of software tools, including Power BI, UserZoom, UserInterviews, Excel, Slack, BaseCamp, and basic Anaconda and Python tools, to drive data-driven insights.Spearheaded actionable solutions to enhance website behavior, purchasing behaviors, and brand perceptions.*Extracted transparent consumer emotions through active engagement on unfiltered discussion boards like Reddit and Quora.*Developed qualitative Key Performance Indicators (KPIs) to identify actionable areas of concern for clients, guiding data-driven decision-making.*Collaborated seamlessly with cross-functional teams, including SEO, Conversion Rate Optimization (CRO), digital analytics, and company leadership.*Demonstrated a commitment to community involvement through consistent donations and volunteer work.

Four Corals was born out of a profound passion for specialty coffee and ethically-sourced beans. It's the embodiment of my love for the ocean and a desire to give back to the places that mean the most to me. Initially inspired by the beauty of Sumatran, New Zealand, and Costa Rican rainforests, it was the vibrant coffee culture of Portland, OR that led to the birth of Four Corals. I seek to share these inspirations with every cup. Every purchase of Four Corals coffee goes beyond savoring the taste – it's a commitment to preserving our oceans and waterways. Our proceeds support crucial initiatives to ensure the environmental health of the ocean, provide clean drinking water to underprivileged communities, and educate consumers about the impact of their choices on the world we share. Together, we're brewing change, one cup at a time. Organizations Donated To Include:F.L.O.W El Salvador - Installing of water filters in at-need communitiesWaves for Change - Protecting coastlines and establishing world surf reserves

Denver, Colorado, Us

I specialized in driving creative insights strategy for luxury beverage, CPG, and automotive brands. I excelled in experiential insights, advanced analytics, and dynamic dashboards. My role encompassed cross-departmental collaboration, delivering comprehensive consumer insights, dashboards, post-event reports, and rigorous auditing. It involved market and audience research, spanning experiential XM and shopper marketing.Key Achievements:*Pioneered weekly beverage sales dashboards for experiential sampling events for six luxury spirits brands.*Identified and resolved pain points, leading to 5-10% increase in sales conversion rates across brands and enhanced production transparency.*Developed and implemented additional, inaugural dashboarding and reporting tools at Public Label, providing insightful event analytics for all sales programs and events.*Led consumer insights and crowd analysis for a highly anticipated vehicle relaunch, guiding critical decision-making strategy.*Managed shopper insights for a top-tier CPG ice cream brand, customizing content using IRI and Numerator data for internal and external teams.*Held a pivotal role reporting directly to the Director of RFPs, Market Research, and Analytics, contributing to executive-level strategic planning and decision-making.

Corvallis, Or, Us

I drove sales growth through strategic product development forecasting ,E-Commerce, and data-driven analytics. My responsibilities included orchestrating successful product launches, spearheading community campaigns, managing product release schedules, and coordinating digital content initiatives. I excelled in crafting compelling sales narratives based on analytics and collaborated closely with the marketing team on creative strategy, flavor innovation, and product development.Key Achievements:*Drove 120%+ E-Commerce channel growth by managing setup and syndication for over 20 SKU's for four distinct brands in.*Established business and inventory with vendors such as: Instacart, GoPuff, Drizzly, Shopify, and major US grocery retailers. *Created comprehensive data visualization dashboards utilizing AC Nielsen, IRI, and VIP databases.*Proficient in project and SKU management tools like Asana, SmartSheets, Syndigo, and Drive Suite.*Orchestrated successful product launches for diverse brands, including 2 Towns Cider, SeekOut Hard Seltzer, Bold Leaf Wine, and Nectar Creek Mead.*Presented monthly sales data, forecasts, and updates to Key Accounts and executive leadership.*Implemented an efficient POS inventory and delivery system, resulting in significant cost savings.*Produced detailed post-mortem ROI reports for ownership, sales managers, and community partners.*Fostered impactful cause marketing and corporate partnerships, including MLS Portland Timbers, NWSL Portland Thorns, Oregon Humane Society, Portland Friends of Trees, Washington Wild, Oregon Food Bank, and Green Mountain Grills.

Corvallis, Or, Us

I managed national and emerging accounts for our craft cider, hard seltzer, canned wine, and mead brands. My foundation with data-driven analytics at the distributor level led me into successful growth strategies for my key accounts. Key Achievements:- Added +250% chain account volume growth from 2017-2020.- Gained initial 150 points of national distribution with Walmart, leading to sustained triple-digit growth.- Grew large corporate accounts at: Walmart, Whole Foods, Trader Joes, Haggen, New Seasons, Grocery Outlet, Lucky/Save-Mart.- Developed first ad-feature program with Whole Foods to gain initial POD's.- Brought Whole Foods and New Seasons stores back to double-digit growth.- Partnership end-cap programs with Alba sunscreen at New Seasons Markets.- Supported accounts with cause-marketing campaigns and 4+ sampling demos per month.- Utilized analytical-based selling techniques, incorporating AC Nielsen and IRI data insights.

Wilsonville, Oregon, Us

I specialized in retail business analysis for beer, cider, and non-alcoholic beverage sales throughout the Pacific Northwest utilizing AC Nielsen and IRI data. I build dashboards with Excel and Power BI. I provided data-driven analytics and presentations to our Senior Leadership Team and National Key Account Managers.Key Achievements:- Completed Tom Fox data analysis training seminar.- MillerCoors Communication Advantage Advisory Team member.- Coded and built Columbia Distributing's AC Nielsen & IRI Sales Dashboard.- Specialist in Beverage Industry and Marketing Analytics.- Conducted Distribution Gap Reports, Ad Tracking, and Analytics Reports.- Produced Sales Reports, Display Tracking and Incentive Tracking.

Eugene, Oregon, Us

Dedicated to Elevating Guest Experiences in Boutique Hospitality 🏨As a seasoned professional in boutique hotel hospitality, I've consistently delivered personalized care and assistance to guests, adhering to the highest standards, including four-diamond service. My role extended beyond traditional guest services, encompassing diverse responsibilities that enhanced the overall guest experience.Serving as both Bellman and a primary Concierge and Tour Guide, I became a trusted ambassador for the establishment, exemplifying the values and standards of the boutique experience. With a deep knowledge of the greater Eugene area and University of Oregon, I excelled in assisting guests and students with recommendations and providing expert guidance for a memorable stay. I took pride in crafting personalized itineraries, arranging excursions, and making reservations to tailor each visit to our guests' desires.To improve operational efficiency, I helped implement a streamlined scheduling system for shuttles and room tours, leveraging tools such as Google Calendar. This enhancement not only reduced wait times but also ensured guests enjoyed seamless transportation and excursions. Through these efforts, I played a vital role in up-selling rooms and creating an unforgettable experience for every guest, contributing to the reputation and success of the 5th Market establishment.

Tustin, California, Us

Primary events worked were the U.S. Open of Surfing and Journeys Backyard BBQ in Las Vegas. I was primarily a brand ambassador for Invisalign facilitating awareness to 500,000 attendees at the U.S. Open of Surfing. Duties included: personal interviews, uploading of fan-photos to Facebook pages, and leveraging multiple social media platforms to increase awareness and promote product giveaways. I had the opportunity to study new innovative and emerging creative marketing techniques.

Bachelor Of Science, Business Administration

Tourism And Sports Marketing