As part of the #yesPHX startup community's volunteer team, I help manage/admin the various digital and social media accounts including Facebook (page and group), Tiktok, Threads, Instagram, LinkedIn, Slack, and more as needed.

- Strategy and planning across all PHX Startup Week social media properties as part of the core volunteer organizing team- Leading the diverse and inclusive team responsible for execution of strategy and content before, during and after the week-long event

On-call content contributor for live segments, mainly during the AZ AM morning show. Typically discussing news and trends around the world of social media and related technology.

Social Media Club’s primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. We bring together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators.

Consulting with small business owners and entrepreneurs on digital and social media marketing strategies.

Guidance and management for Mesa Business Builder @ The Studios and Launchpoint Mesa incubator.

- Administrator, community manager of various multiple social media accounts associated with and under the umbrella of Knowledge Enterprise (Research) at Arizona State University- Strategy creation, goal management- Content curation- Campaign design that supports objectives and coordinates with broader marketing campaigns- Community development and discussions - Evaluation through analytics - Online event development- Internal training and workshop creation/facilitation

I'm NOT a guru, maven, ninja, or rock star, but I AM a digital and social media marketing professional and ecosystem builder bringing over fifteen years of overall marketing experience and knowledge to brands, founders, startups and small business owners looking to establish and/or grow their online footprint. I'm committed to utilizing digital platforms to reinforce and advance social justice and DEI initiatives.

Social Media Day was created by Mashable in 2010 and is celebrated globally every June 30th as a day to recognize social media is and its impact on the world. 2018 - Happening at 1951@ASU SkySong, this year's event again focuses on the needs of the small business owner and entrepreneurs across the Valley of the Sun. Phoenix is lucky to be rich with knowledgeable marketers who help businesses big and small on a daily basis with their social media efforts, and #SMDayPHX aims to take advantage of their expertise and bring it to the community during this free event.Visit http://bit.ly/SMDayPHX2018 for details.2017 - Social Media Day Phoenix was held at Galvanize Phoenix in the up-and-coming warehouse district followed by a gameday event collaboration with the Arizona Diamondbacks at Chase Field. Featured speakers included an opening keynote from GoDaddy Editor-in-Chief Shawn Pfunder, plus knowledge sessions led by Kathy Cano-Murillo, Rani Sweis, Chelsea Dygert, Heather Dopson, Isaac Irvine, Kelly Loubet Singh, Adrian Vender and several other local Valley marketing leaders. Brand panels featured representatives from Cox Communications, the Arizona Cardinals, the Arizona Coyotes, the Arizona Diamondbacks, Realty One Group, Startup Grind, MISGIF and Downtown Phoenix Inc., all providing insight into their successful approaches on social media channels.

More Than Hashtags is a practical social media podcast providing insight into real application, along with what’s working, what’s trending, and what’s next. Brought to listeners weekly by co-hosts Vincent Orleck and Adam Leidhecker and found on iTunes, Spotify, Google Play, Stitcher, Overcast and wherever else you listen to shows.

Short-term collaboration to implement social media strategy and execution for AtticSalt clients.

- Consulting with brands and companies from SMB to Enterprise level on social media and content strategy- Daily account and community management on all platforms- Verticals worked with include: real estate, automotive, network marketing, beauty, software and tech startups- Lead generation and sales- Event campaigns and execution

- Community/brand manager across all applicable social channels- Managed all aspects of company blog - Strategic and Real-Time engagement through social media platforms- Content development/creation- Performance analysis of social marketing programs and advertising/marketing campaigns

- Responsible for the daily social media marketing efforts for 20+ SMB accounts in Phoenix, Seattle, Austin, and Salt Lake City areas- Development and implementation of content and strategies for multiple social media platforms for each account including Twitter, LinkedIn, Facebook, Google+, Instagram, Foursquare and Pinterest.- Demonstrated growth of company pages and accounts through followers, engagement, and daily activity.

- Initiated and led efforts of all aspects of social media activities for the organization- Served as subject matter expert- Developed and implemented plan, strategy across platforms- Administrator for company blog - Organized and conducted department and individual social media training sessions- Collaborated with sales team on social selling + prospecting techniques- Managed all aspects of internal and external company newsletters>TWITTER<- Developed and grew account followers by 500% from Dec '12 to Oct '13- Grew daily activity level and engagement - Organized internal social ambassador program to generate employee engagement- Managed 8-10 additional accounts focused on company product, locations, and services- Created and managed Promoted Account and Promoted Tweets ad campaigns>FACEBOOK<- Developed and grew company page followers by 200+%- Increased daily activity and engagement levels- Created and managed effective event-specific, targeted ad campaigns>LINKEDIN<- Developed and grew company page followers by 300%- Managing consolidation process of multiple existing company pages- Increased daily activity on company page and engagement levels of employees>GOOGLE+<- Developed and grew company page followers by 100%- Increased daily activity and engagement levels

PROCESS1) Worked with merchants to understand their business and marketing objectives, then helped them to develop their Ads and Page strategy2) Brought clients through the key steps to connect, engage and influence their customers through Facebook3) Developed a customized solution tailored to help clients achieve their business objectives4) Guided them on how to identify and track their campaigns' performances and to optimize ROIConsulted with numerous businesses and agencies primarily in the U.S. (but also in Canada, & Puerto Rico) on marketing solutions to connect them with their desired audience. As part of the Facebook Marketing Solutions team I conducted a thorough initial needs analysis, followed by creation of ad campaigns. Advised clients on how to target their audience on Facebook, and then provided best practices and recommendations on ad construction and design. Helped clients achieve high ROI and build brand awareness. Content generation/management and brand engagement also played key roles in the process.