Senior Brand Creative
Current• Spearheaded brand messaging for flagship AI networking platform, achieving the top position in AI brand share of voice among competitors in 2024. • Developed the Ogilvy award-winning “Real Results” brand campaign, leading to a +75% increase in consideration, +71% improvement in brand sentiment, and a +27% rise in enterprise business year-over-year. • Created the Drum & ANA B2 award-winning “Demand More” brand campaign, resulting in 3.5 million+ total YouTube views, +69% brand consideration, and 5x greater exposure to the C-suite audience with +38% revenue attribution. • Authored the company's first omnichannel competitive takeout campaign, generating 5,000+ new contacts and a $1.3 million pipeline while outperforming competitors on their branded SEM terms. • Developed “The Formula” Juniper-Aston Martin Formula One partner campaign, achieving +68% local homepage traffic, doubled average time on site, and +85% CTR year-over-year. • Oversaw messaging and creative for a significant AI initiative at Cisco Live 2024, attracting over 200 attendees from a competitor's conference, securing vital one-on-one meetings with enterprise customers, and obtaining 80+ Gartner peer reviews post-event. • Managed messaging and creative for a prominent AI initiative at Mobile World Congress 2024, setting new records for customer visits, demonstrations, and meetings, exceeding benchmarks by up to 13%.
