Motion Designer & Graphic Designer
Dancefoundation / Faktory6 (Armada Music / Cloud 9 Music)
Originally hired as a freelance motion designer, I quickly earned a permanent place at Dancefoundation, where I created (online) video content for amongst others Armada Music, Armin van Buuren, Josh Gabriel and DJ Hardwell. Work soon expanded to print and product design, as well as online interaction design. Combining these elements allowed me to develop and create complete concepts like Armin van Buuren's yearly A State of Trance celebrations, which included animated video content (online and on event), print design for promotion, event signing design and an exclusive live broadcast platform.Dancefoundation was co-owned partly by Armada Music, one of the biggest dance labels in the world, and partly by Cloud 9 Music, a global music publisher and label for dutch artists like Nick & Simon, Shary-An and Thomas Berge. Later redubbed to "Faktory6", it also shifted focus to a broader client base. For me, this meant working for a wide array of clients and artists.