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"The right solution delivered at the right moment." My first rule of marketing. Create 'the right solution & moment' for my colleagues, customers and end-users is my main driver as Healthcare Informatics Marketing Leader at Philips. To get the job done I prefer to combine my scientific marketing knowledge with pragmatism. No matter the excellence of the idea, analysis and plan, it’s the correct implementation that defines the success!I have a proven track record to excel in strategic marketing, market development and go-to-market campaigns, both national and internationally. In 2015 I’m awarded as Dutch Marketing Talent of the Year after which I joined Philips. In a short period of time I’ve been promoted twice leading to my current senior director role, as Global Downstream Strategy & Regional Marketing Lead, Europe.My areas of expertise are:- Marketing Strategy- Portfolio Marketing- Marketing Operations (analysis & planning)- Business Development - Customer Engagement- Digital Marketing- Downstream Marketing (Go-to-Market)- Branding, Content, Messaging, Digital- Sales Enablement- Campaign & Project management- B2B Marketing- Service MarketingLinks to Dutch Marketing Award:https://dutchmarketingawards.nl/walloffame/https://www.adformatie.nl/interne-communicatie/vincent-sieben-uitgeroepen-tot-dutch-marketing-talent-2015
Philips
View- Website:
- philips.com
- Employees:
- 70504
-
Head Of Marketing Europe | Healthcare InformaticsPhilipsEindhoven, Nb, Nl -
Global Downstream Strategy & Regional Marketing Lead | Healthcare InformaticsPhilips Oct 2024 - PresentAmsterdam, Noord-Holland, NlIn this role I am responsible for the Healthcare Informatics marketing strategy and activation in Europe. Key focus is to scale up our clincical- and operational cloud solutions, based on Artificial Intelligence (AI), to drive faster and better diagnoses for more patients. Additionally, I functionally lead Global Downstream (go-to-market) Strategy for Healthcare Informatics Marketing, working closely with the Regional Marketing Leaders to prioritize and align BU Strategic Plan priorities with the regions. This includes optimizing the ways of working between regional marketing hubs and regional teams by designing and implementing process and capability improvements, for this growing business in Philips.Lastly, I am leading the integration of partner and services marketing into our go to market activation. Together with regions we ensure business performance is being delivered according to KPIs such as Order Intake (OIT), comparable sales growth (CSG), market share growth, Net Promotor Score (NPS) and integral gross margin through price realization via measureable marketing ROI of our go to market (GtM) activation. -
Head Of Marketing Services & SolutionsPhilips Jan 2022 - Oct 2024Amsterdam, Noord-Holland, NlAs Head of Marketing in our Services Center of Excellence (CoE), I am responsible for the end to end marketing strategy for Services and Solutions delivery. This includes Product- & Portfolio Management, Placing (Go to Market (GtM) and Sales Enablement), Promotion (MarCom & Digital) and Pricing. Our marketing strategy is based on audience insights, deep understanding of customer’s needs and sets the guard rail for value proposition creation across business and markets. My >45FTE international and diverse team is leading transformation from product driven business to a business that flourishes with providing services to the medical industry for the future.Key areas of responsibility are portfolio management, value proposition creation, product development, market research, competitive insights and translate this in future-proof digitized business models and services portfolio. KPI’s I am responsible for are Order Intake (OIT), Comparable Sales Growth (CSG), Net Promoter Score (NPS), and Market Share. Met all KPI’s over the period. -
Global Marketing Operations & Customer Engagement LeaderPhilips Jan 2021 - Jan 2022Amsterdam, Noord-Holland, NlIn my Senior Director role as Marketing Operations & Customer Engagement Leader I am responsible for the global marketing strategy for Philips Services and Solutions Delivery. I lead a diverse team of 20 professionals, located all over the world, to activate our strategy together with the markets. First area of responsibility is on Marketing Operations, including Business Development and New Product & Services Introductions (NPI’s) of our Services Portfolio. Secondly Customer Engagement (Campaigns, Content, MarCom, Digital) and Sales Enablement (training, knowledge management, tools), and finally I lead our Lifecycle Campaign Office focusing on Cybersecurity of medical devices. I’m responsible for actively managing, activating, coordinating, monitoring and implementing business plans and strategies by being the main point of contact to the local markets. Together we ensure business performance is being delivered according to KPIs such as Order Intake (OIT), comparable sales growth (CSG), market share, integral gross margin through price realization in markets and also marketing ROI of our campaigns. -
Global Director Business MarketingPhilips Sep 2018 - Dec 2020Amsterdam, Noord-Holland, NlAs Global Director Business Marketing I am responsible for the global business marketing strategy for Philips Services and Solutions Delivery. I lead a team of 10 professionals that manages and drive (digital) marketing campaigns for selected target groups to increase awareness and to accelerate services sales and retention. My team is responsible for actively managing, activating, coordinating, monitoring and implementing business plans and strategies by being the main point of contact to the local markets. Together we ensure business performance is being delivered according to KPIs such as yearly sales, market shares, integral gross margin through price realization in markets and marketing ROI. -
Senior Marketing ManagerPhilips Sep 2015 - Aug 2018Amsterdam, Noord-Holland, NlAs Senior Marketing Manager at Philips I am responsible for the global downstream marketing strategy of Imaging Customer Services. I lead a team of 5 professionals that manage and drive (digital) marketing campaigns for selected target groups to increase awareness and to accelerate customer services sales and retention. As a central point of contact for the local markets and business groups I ensure that our solutions and offerings meet the customer needs. For the introduction of new innovations I define the right marketing channels to continuously improve our marketing effectiveness. -
Board Member Nima Regio ZuidNima, Nederlands Instituut Voor Marketing Jan 2016 - Oct 2021Amsterdam, Noord Holland, NlBoard member of the southern division of Dutch Marketing Association NIMA. We yearly organize 4 events for a large group of senior marketing professionals. During those events we visit inspiring marketing companies to share knowledge, expertise and best practices. -
President Nima Young Professionals BoardNima, Nederlands Instituut Voor Marketing Nov 2012 - Dec 2015Amsterdam, Noord Holland, NlAfter one year as board member I was asked to become President of NIMA Young Professionals Board (10 board members). NIMA is the Dutch Marketing Association and NIMA Young Professionals is responsible for organizing inspiring marketing events for young professionals in The Netherlands. As a chairman of the board I was primary contact for NIMA and member of NIMA Members Council. More info: www.nima.nl/nyp, https://www.facebook.com/nimayoungprofessionals en @nimayoungprofs -
Marketing ManagerSweco Jan 2012 - Sep 2015Stockholm, Stockholm, SeResponsible for analyzing the market and developing the (online) marketing strategy. Successfully implemented business KPI’s related to marketing, e.g. regular customer satisfactions surveys (NPS), annual perception research as well pipeline- and bid decision management. I had a leading role in Sales Management Team of Grontmij Netherlands.On an international level elaborated business cases for the Grontmij group growth segments. Responsible for analyzing markets, selecting top projects and top clients to ensure enhanced growth. As a follow up of this strategy, project manager of team that is responsible for rolling out the Client First program within all European countries of Grontmij N.V. Introduced different Client First tools and workshops for colleagues and management to ensure that Grontmij will stand out for delivering excellent client experience. -
MarketeerSweco Feb 2009 - Dec 2011Stockholm, Stockholm, SeSet up the non-existing marketing function. Responsible for client events, marketing & sales planning and online marketing within section GIS & IT (100 FTE). Successfully launched Obsurv®, a market leading software solution for spatial planning. I was responsible for branding, naming, messaging, website and campaigning. Check for more info www.obsurv.com -
Sales ConsultantSweco Sep 2007 - Feb 2009Stockholm, Stockholm, SeWithin Grontmij started as a Sales Consultant. As a Sales Consultant responsible for business development and sales of software products in complex Decision Making Units (DMU's for Government and Industries). -
Vice President JongnlingenieursNlingenieurs Oct 2009 - Dec 2012Den Haag, Zuid-Holland, NlRepresented Young Professionals of Grontmij within the young board of the trade organisation NLingenieurs. Main responsibility was the optimization of the member network and attending the presidents meetings of NLingenieurs.
Vincent Sieben Skills
Vincent Sieben Education Details
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Tilburg UniversityMarketing Management -
LectricLeergang Online Marketing -
Fontys University Of Applied SciencesMarketing -
Peelland CollegeEconomie En Maatschappij
Frequently Asked Questions about Vincent Sieben
What company does Vincent Sieben work for?
Vincent Sieben works for Philips
What is Vincent Sieben's role at the current company?
Vincent Sieben's current role is Head of Marketing Europe | Healthcare Informatics.
What is Vincent Sieben's email address?
Vincent Sieben's email address is vi****@****ail.com
What is Vincent Sieben's direct phone number?
Vincent Sieben's direct phone number is (800) 555*****
What schools did Vincent Sieben attend?
Vincent Sieben attended Tilburg University, Lectric, Fontys University Of Applied Sciences, Peelland College.
What are some of Vincent Sieben's interests?
Vincent Sieben has interest in Wielrennen, Social Media, Marketing, Zaalvoetbal, Muziek, Drummen, Sales.
What skills is Vincent Sieben known for?
Vincent Sieben has skills like Online Marketing, Marketing Strategy, Marketing, Digital Marketing, Corporate Communications, Management, Social Media, Seo, Sales, Market Analysis, Project Planning, Marketing Management.
Who are Vincent Sieben's colleagues?
Vincent Sieben's colleagues are Zankhana Patel, Eunji Lee, Vanessa Hearnden, Jonathan Barner, Amal Hussein, Konstantinos Falidas, Acca, Pavan G.
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