Junior Marketing Analyst / Junior Online Media Planner
Responsible for selecting media for advertisement placement on behalf of their clients. The main aim is to assist the client in achieving business objectives through their advertising budgets by recommending the best possible use of various media platforms available. This also includes analyzing target audiences, keeping abreast of media developments, reading market trends and understanding motivations of the consumer.For the first two years I’ve been specialized working with eCRM clients because of my Operations Executive background and clients with the primary target to create Awareness of their products:Unilever Foods, NZO (only web analytics), Electronic Arts, D-reizen, Kuoni and Randstad (only SEA).Nowadays my specialization has shifted to Performance based clients with primarily conversion targets like:Telfort, Simyo, KPN Business, E.on and Randstad Group.Electronic Arts remains in my portfolio, but their primary target is to create Awareness for the games they publish.