- Develop and implement comprehensive marketing strategies to enhance the school's reputation and attract prospective students.- Ensure consistent and effective communication of the business school's brand across all marketing channels including: website, recruitment platforms, brochures, presentation decks, flyers, posters, promotional materials, and more.- Coordinate and develop the creation of UBI's brand new modern website.- Conduct market research to understand the competitive… Show more - Develop and implement comprehensive marketing strategies to enhance the school's reputation and attract prospective students.- Ensure consistent and effective communication of the business school's brand across all marketing channels including: website, recruitment platforms, brochures, presentation decks, flyers, posters, promotional materials, and more.- Coordinate and develop the creation of UBI's brand new modern website.- Conduct market research to understand the competitive landscape, student needs, and emerging trends in technology-led business education.- Measure and report on the effectiveness of marketing campaigns and initiatives using KPIs.- Work closely with admissions, faculty, students, alumni, academia and other departments to align marketing efforts with overall school objectives.- Manage relationships with external agencies, freelancers, and vendors to produce high-quality marketing materials. Show less

- Create and deliver the digital marketing and E-commerce syllabus for Bachelor students.- Integrated AI-enhanced learning with an experiential approach towards the subjects.- Contribute towards the annual enhancement of the BSc programme.

- Responsible in the implementation of UBI Business School's operational and academic strategies within the Luxembourg campus, including: faculty recruitment, student recruitment, programme enhancements, campus operations, student mentorship, vendor management, etc.- Head of Marketing endeavours across campuses - Head of Alumni community development.

Create and deliver the marketing syllabus for Media Writing diploma students using both theoretical and practical approaches.

- Founded and ran the creation of a company selling natural food supplements through a custom E-commerce website and various sales platforms.- Managed the day-to-day operations, sales, marketing and community management of this entrepreneurial endeavour.

- Managed the conception and implementation of multi channel marketing strategies (online referencing on Editus.lu, SEO/SEA, database files, etc.), created direct marketing campaigns (emailing, newsletter, online advertisements), continuously analysed the needs of clients in order to ensure their return on investment, optimised business development opportunities for the sales force, provided field training for the commercial team and established sales/marketing processes.- Results:… Show more - Managed the conception and implementation of multi channel marketing strategies (online referencing on Editus.lu, SEO/SEA, database files, etc.), created direct marketing campaigns (emailing, newsletter, online advertisements), continuously analysed the needs of clients in order to ensure their return on investment, optimised business development opportunities for the sales force, provided field training for the commercial team and established sales/marketing processes.- Results: Ensured a return on investment for Editus clients through precise customer segmentation with adapted marketing/communication programs. Show less

- Conducted multiple market research studies, managed a team of consultants, developed training programs, performed KOL mappings, organised & chaired advisory boards/field client workshops, interviewed field experts and conducted strategic country analyses across multiple fields.- Results: Proposed sustainable strategic recommendations to industrial clients whilst promoting the need for flexibility and creative adaptability across projects.

- Drafted the business plan for the Multi Channel Marketing team strategy, conducted market research and feasibility studies for alternative marketing strategy/opportunities, as well as assisted in the launch of various E-marketing campaigns, including the Pfizer Animal Health website.- Results: Established the foundations for the new Multi Chanel Marketing team allowing for its expansion and success within the company through significant revenue stream from E-marketing campaigns.

- Assisted in the development of the team’s global intranet site and communication platform, as well as promoted medical education for cardiologists via events, seminars and medical meetings.- Results: Increased productivity within cross country medical education teams and organised the firm's largest European Acute Coronary Syndrome Forum.

- Performed a thorough market research on China’s supply and demand of Anti-TB drugs.- Results: Established first contact for the TB Partnership with alternative quality suppliers in China.

- Revolutionised the entire sample handling process by integrating a LIMS in the laboratory of the Clinical Pharmacology Unit.- Results: Important increase in productivity within the sample handling laboratory and was awarded the “Roche Customer Satisfaction Awards 2007”