Vincent Nguyen Email & Phone Number

Greater Seattle Area

• Led development and execution of integrated B2B marketing campaigns for 5 segments to increase demand (awareness & leads), driving significant sales growth (20K+ leads, 198% increase in appt rate (3% to 9%), resulting in 46K+ activations).• Directed media agency and 7+ vendors to ensure campaign launch, concurrently monitored the quarterly budget to meet pacing goals.• Conducted market research to identify target audience and developed compelling creative/content to alleviate customer… Show more • Led development and execution of integrated B2B marketing campaigns for 5 segments to increase demand (awareness & leads), driving significant sales growth (20K+ leads, 198% increase in appt rate (3% to 9%), resulting in 46K+ activations).• Directed media agency and 7+ vendors to ensure campaign launch, concurrently monitored the quarterly budget to meet pacing goals.• Conducted market research to identify target audience and developed compelling creative/content to alleviate customer pain points, yielding increased demand, achieving a 60% above benchmark CTR and a 61% decrease in CPL QoQ.• Decreased CPL by 61% and increased total leads by 77% QoQ on LinkedIn by translating product value propositions into persuasive messaging that aligns with business goals and ensuring optimal campaign performance.• Accelerated sales pipeline/won opps from 10% to 26% by producing sales enablement tools, including call scripts and Paid Media 101.• Collaborated with Product, Creative, Sales, and Web, to ideate and develop content and align on campaign strategies/GTM plans.• Created weekly reports for stakeholders and analyzed marketing performance data (KPIs) to make data-informed optimizations.• Presented QBR to executive stakeholders (CMO & VP), effectively communicating marketing strategies, insights, and campaign results QoQ. Delivered weekly campaigns calendar and performance updates.• Enhanced thought leadership by integrating industry trends/best practices into campaigns through partnering with Forrester Research.• Starting in Dec 2023, I took on an additional role as a liaison and managed projects with the Sales Operations and Marketing Operations teams. Projects included nurture email campaigns, lead routing, lead scoring, lead work-rate, and communication between the Sales and Marketing org.• Nominated for PEAK awards in 2023, recognizing an individual who has made significant contributions to the business and their teams (peer-nominated). Show less

Greater Seattle Area

• Managed 4 B2B accounts, developed marketing strategies to align with business priorities, and handled all aspects of tactical execution, optimizations, reporting, bid management, budget pacing, billing/invoicing, and vendor communications.• Built, staged, and executed global lead-gen campaigns across channels, including Paid Search, Paid Social, Programmatic Display, and Online Video. Partnered with regional team to drive consideration and leads for markets across NAM, APAC, LATAM, and… Show more • Managed 4 B2B accounts, developed marketing strategies to align with business priorities, and handled all aspects of tactical execution, optimizations, reporting, bid management, budget pacing, billing/invoicing, and vendor communications.• Built, staged, and executed global lead-gen campaigns across channels, including Paid Search, Paid Social, Programmatic Display, and Online Video. Partnered with regional team to drive consideration and leads for markets across NAM, APAC, LATAM, and EMEA.• Surpassed lead goals QoQ by 68% and reduced CPL by 47% by optimizing audience targeting and ad copy language.• Performed A/B split test to optimize for most relevant creatives and landing pages, resulting in a 30% increase in CTR & CVR.• Analyzed Tableau & GA data to draw insights from customer behavior data and used the datasets to target audiences.• Built and presented QBR/strategy deck to the client with QoQ performance comparison, data visualizations, media trends, test results, and opportunities.• Collaborated with internal content/creative teams to create whitepapers and image ads (static & carousel).• Provided training and support to clients and internal account teams on Paid Media best practices for crafting, managing, monitoring, and executions. Show less

Greater Seattle Area

Greater Seattle Area

• Led all aspects of Paid Search & Paid Social campaigns for 4 accounts, from strategy development (purchase funnel) to keyword/audience build, ad copy creation, delivery, optimizations, reporting, and data analysis.• Managed $150K+ in monthly ad spend across 4 accounts, consistently achieving a strong ROI (approximately 5:1 return on ad spend).• Executed digital advertising initiatives for major brands across various industries including E-commerce (B2B & B2C), Subscription Services… Show more • Led all aspects of Paid Search & Paid Social campaigns for 4 accounts, from strategy development (purchase funnel) to keyword/audience build, ad copy creation, delivery, optimizations, reporting, and data analysis.• Managed $150K+ in monthly ad spend across 4 accounts, consistently achieving a strong ROI (approximately 5:1 return on ad spend).• Executed digital advertising initiatives for major brands across various industries including E-commerce (B2B & B2C), Subscription Services, Travel, and Financial Services, with objectives including traffic, new customers, and growing revenue.• Launched ads (text, display, video) across multiple channels including Google, Bing, Yahoo, Facebook, and Instagram.• Implemented retargeting and branding tactics, leading to a 33% increase in CVR and a 40% decrease in CPA for e-commerce products• Optimized creatives by utilizing CTA and relevant imagery to increase CTR and overall traffic by 30%.• Built weekly reports and engaged in weekly status meetings to update clients on primary campaign metrics (KPIs), including performance, pacing, new opportunities and advertising tactics (ad format & customer segmentation).• Created various documents for internal and external use, including new hire trainings, team trainings, industry reports, marketing blogs, and training revisions. Show less

Greater Seattle Area

• Directed 7+ digital and local media campaigns ($100K-$500K per campaign) for T-Mobile from idea generation, comprehensive data reporting, and implementation to final delivery of data-backed optimizations.• Oversaw the “New Store Openings” initiative by collaborating with regional managers and successfully delivering digital and local media for 900+ T-Mobile stores.• Partnered with ad trafficking and creative teams to ensure successful campaign execution and ads were served in a timely… Show more • Directed 7+ digital and local media campaigns ($100K-$500K per campaign) for T-Mobile from idea generation, comprehensive data reporting, and implementation to final delivery of data-backed optimizations.• Oversaw the “New Store Openings” initiative by collaborating with regional managers and successfully delivering digital and local media for 900+ T-Mobile stores.• Partnered with ad trafficking and creative teams to ensure successful campaign execution and ads were served in a timely fashion.• Resolved all issues that arise during the campaign lifecycle based on changes in direction, goals, and budgets.• Analyzed and compared vendors' performance on T-Mobile campaigns against benchmarks and KPIs in-order to formulate insights and drive higher performance on both display and video campaigns.• Utilized Excel to analyze performance data and create campaign reporting for clients.• Performed market research and wrote campaign POV (recommendations) for clients considering circulation, demographics, and messaging for media tactics from various vendors. Show less

Greater Seattle Area

• Audited approximately 250 invoices per day via Purchase Path and eProcurement systems by identifying unusual transactions and reporting/filing to ensure accurate reimbursement and processing.• Managed administrative and scheduling needs for Fiscal Services and Biochemistry Graduate Students.• Trained new employees on technical procedures and policies for office assistant role.

Greater Seattle Area

• Processed 100-150 transactions per day accurately and efficiently in a fast-paced environment.• Upsell financial products and services, inclusive of credit cards and mobile apps by identifying customer’s needs through meaningful conversations and follow up on requests.• Contributed to a positive team environment in the banking center through teamwork and mentorship, and achieved monthly referrals and new accounts quotas.