I am a professional and trainer in the management consulting area, skilled overall in the brand management and media and communication fields.As a consultant I usually focus on strategic planning: branding and marketing plans, target and competitor analysis, media planning, business planning, brand values definition both for start-ups and existing companies and training.Following up these strategies, I work on the operating stages to organize the product or service go-to-market. In this phase I have the skills to care about: web and mobile content, printed content, SEO, social media management, advertising campaigns, brand identity and graphic design, merchandising and gadgeting, commercials and corporate videos.Among my Italian clients I can claim: LT Wine & Food Advisory, Andrea Formilli Fendi winery, EOS Technology, TSF – Tele Sistemi Ferroviari SpA, Telefin SpA, Emerge SpA, Fida SpA, RFI - Rete Ferroviaria Italiana SpA, Accademia Nazionale di Santa Cecilia, Prase Engineering, Sysnet Telematica, Fabbrica Digitale, Pacanife Holding, Consorzio Ottico Folletto, SEC & Associati and Comitato NEST.International clients include: Gambero Rosso SpA, Black Box Network Services, Quadrics Ltd (Finmeccanica Group), Soft Strategy SpA, HuaweiAs a trainer I usually coordinate and/or carry out either “in house” courses for companies, or advanced training for public organizations and univesities, e.g.: Università Federico II in Naples and IED Rome. At IED I have coordinated the Brand Management Master degree course since 2010.Lastly, I have a Sciences of Communication PhD and I have published several essays and journal articles, including two books about media: Cinema: evasione (Cinema: escape) and Shared identities. Processi culturali e nuove forme del sé (Shared identities. Cultural processes and self’s new forms)