Vindhya Barwal Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

YKM aligns brands with the biggest games, esports broadcasts and major events. I lead the talent management side of things and manage projects.Key Achievements:- Award-Winning Campaign: Led the ‘Supe My Sim’ campaign for Prime Video, which garnered Mediaweek’s Ad Placement of the Month and won Gold in the Festival of Media APAC Awards for 'Best Use of Esports and Gaming'.- Strategic Success: Contributed to the successful execution of high-impact media campaigns, enhancing client satisfaction and driving measurable results.

Brisbane, Queensland, Australia

Managed public relations and project execution at You Know Media (YKM), focusing on the PR implications of policies and practices. Oversaw client, partner, and talent relationships across various industries including telco, food & beverage, and gaming. Contributed to creative ideation, pitched projects, and maintained client relations through in-person meetings. Managed YKM’s social media accounts, including a podcast promoting goodwill, and supported the commercial team in achieving business objectives.

Brisbane, Queensland, Australia

Current:Tutor - Gaming Cultures (COMU2100)Past:Course Coordinator- Practicum (COMU7015)Tutor- Communication Practice and Campaigns (COMU7301)Tutor- Media Strategies (COMU2180)Tutor- Digital Media Industries (COMU2140)

Brisbane, Queensland, Australia

Worked on a unique study concerning intergenerational communication in South Sudanese refugee families in Denver, Colorado (U.S.) which was later presented at the International Association for Cross-Cultural Psychology.• Updated existing literature on refugee families• Transcribed audio files of interviews with South Sudanese refugee families• Manually coded transcripts and assisted with finalizing major themes

Brisbane, Queensland, Australia

Strategic PR Development: Led the advancement of Canstar Blue's PR strategy, building robust relationships with media outlets, digital influencers, and partner websites to enhance brand visibility.Media Coverage: Secured extensive media coverage across various platforms, including broadcast (7NEWS, 9NEWS), digital, print, and radio.Media Relations: Successfully pitched and positioned Canstar’s spokespeople to media outlets. A key achievement here was pitching Canstar Blue's Energy Editor as a key spokesperson for multiple 7NEWS stories during the 2022 Energy Crisis, significantly enhancing brand recognition and trust.Brand Amplification: Contributed significantly to amplifying Canstar Blue's positive brand awareness through strategic media engagement and effective communication.

Brisbane, Queensland, Australia

Joined Cole Lawson Communications as a casual employee after completing my thesis at The University of Queensland. Responsibilities included creating media lists, drafting and pitching press releases, copywriting for the in-house digital marketing agency Ruby6, and developing social media strategies. I also handled ad hoc tasks such as editing newsletters, coordinating photoshoots, and liaising with journalists to ensure effective client communication and media engagement.

Brisbane, Australia

My tasks included blog writing, website copy-writing, SEO (Meta-descriptions, title tags, and alt-texts), and handling Website QA Checklists. I also gained experience in Digital Marketing using Google My Business, Google Analytics, Google Ads and Google Merchant.

Fortitude Valley, Queensland, Australia

Completed an internship at Cole Lawson Communications as part of my Practicum course at The University of Queensland. Developed a social media audit and strategy for a defense industry client, managed Twitter schedules via Hootsuite, created a sitemap for a marine industry client, and strategized a donation campaign for a not-for-profit. Additionally, I participated in crisis simulations, conducted client interviews, created media lists, and handled various other tasks to support the team’s efforts.

I was the gaming adviser for an educational video-game development project for the Humanities and Social Sciences (HASS) faculty.

Mumbai, Maharashtra, India

I interned with Publicis Consultants Asia (MSLGroup) every weekday for a month during my semester break at the University of Queensland. The clients I worked for were Netflix and WeWork.

Mumbai Area, India

My tasks included narrative designing, interactive dialogue scripting, game character referencing, content writing and ideation for mobile games.I also assigned animations to game characters on Unity, a game engine I had no previous experience with. I resigned from my position at Games2Win in order to pursue a Master of Communication degree at The University of Queensland.

Estonia

I taught at four kindergartens in Merivälja, Kadriorg, Nõmme and Pirita with the aim of promoting cultural diversity. We were six trainees from different countries introducing our culture to Estonian children.

Mumbai Area, India

Wrote stories about technology and lifestyleStory contributor for 'Wordsmith of the Month'

Master Of Communication, Strategic Communication

Activities and Societies: Vice President - UQ Journalism and Communication Society, Engagement Officer - UQU EsportsDean's Commendation.

Post Graduate Diploma In Mass Media, Feature Writing (Journalism)

Activities and Societies: Associate Editor of the department's magazine- Marginalia Marketing head of the annual event- Media MirrorThe.

Bachelor Of Arts (B.A.), English Literature

Activities and Societies: Chairperson - Kiran (Annual college festival), President of Cultural Club, Gender Issues CellEnglish Literature.