Marketing and Sales professional with 22+ years of inspiring experience in the Communication market.Born and grew in a broadcasting company's family I have look into a deep knowledge of Media industry initially focusing on Television and Radio Broadcasting and Advertising and then shifting the focus on Digital. From the beginning I have gained expertise for Business Development and Sales Management by making Sales effective of both on consolidated Media and Social Media that set trends, winking also at the Metaverse.Since University days I devoted my attention to develop Marketing Strategy projects aimed at enforcing Brand Strategy and boosting Sales. Challenge driven behavior I acquired leadership, organizational and problem solving skills, as well as the ability in balancing speed and accuracy depending on the proposed objective.During the past several years I have been focused on how companies can tackle Digital transformation and drive innovative Marketing Strategy through customer-centricity. In particularly I have developed Digital Marketing and Customer Relationship Management proficiency by making corporate milestones (eg Infotainment Portal) and introducing process innovations (eg CRM System) in the companies I have worked for.Highly motivated and innovative I have developed strong skills in Digital PR and Influencer Marketing including how to leverage data and how to measure the success of Digital Marketing campaigns in terms of brand awareness, consideration, conversion and ROI.Specialized in: Sales Management, Marketing, Digital Marketing, PR, Digital PR, Phygital Marketing, Metaverse, Gamification, Social Media Management, Advertising, Public Relations, PR, Digital PR, Television Broadcasting, Radio Broadcasting, Digital Media, Social Media, Social Network, Influencer Marketing, Talent Management, Business Strategy, Business Analysis, Business Planning, Business Development, Customer Service, Project Planning, Video, Public Speaking