Vineel has worked as a Brand Manager. He has an MBA in Marketing from IIM Calcutta, driven success in diverse portfolios, including leading hair care products. He has a proven record in achieving growth, enhancing market share, and delivering impactful P&L results. Vineel has worked in sales management, and has been recognized for achievements as an Area Sales Manager at CavinKare. He is also interested in digital marketing and hence he has got certified multiple times in Digital Marketing with expertise in SEO, SEM, content marketing and influencer marketing.He is also passionate about dance, with leadership roles in dance clubs he has received recognition in national competitions.Let's connect and explore opportunities for mutual growth and collaboration!
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Brand Manager - GrowthCavinkare Sep 2021 - Aug 20231. Managing 125+ Cr portfolio of Karthika Shampoo, Karthika Oil and Karthika Hair Wash Powder in Hair Care Category2. Extended Karthika into Anti Dandruff segment by launching NPD - Karthika Anti Dandruff Shampoo in urban & rural markets of Karnataka3. Shot & Launched the Karthika Anti Dandruff TV Advertisement campaign - "White Pepper Shampoo" -
Head Of GrowthCavinkare Apr 2021 - Sep 2021- Spearheaded in strategizing and setting up operations and manpower for Virtual Sales Supervisor, Inside Sales and Market Insights verticals at HEPL- Piloted and launched Virtual Sales supervisor project for CavinKare and expanded the VSS project from 5 member team to 25 member team- Contributed to 35% of revenue to HEPL via the three verticals set up -
Area Sales ManagerCavinkare Apr 2020 - Mar 2021Andhra Pradesh, India-Driven distribution expansion, 25% increase in coverage leading to 10% increase in top line & 18% value growth over LY-Handled a business of 30+ Cr annually with metro & semi urban geographies.-Awarded as the top ASM in South India in H1'20 -Launched 22 new products in 4 months during Covid; Contributing 15% to overall biz (Highest in India) -
Management TraineeCavinkare May 2019 - Mar 2020- Initiated and executed a end-to-end mobile software for Modern Trade FF (Promoters & Merchandisers) improving their productivity by 15%- Designed & launched a BTL campaign with BookMyShow for Meera Anti Dandruff in Modern Trade channel achieving a 162% same store growth with 32% redemption -
Marketing InternJubilant Foodworks Ltd. Apr 2018 - May 2018Noida Area, India- Created Market Expansion strategy for colleges, highway stores & Performed consumer profiling- Performed competitive bench marking; Earmarked 32 locations for instant opening of Domino’s stores
Vineel Kumar Education Details
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Metallurgical Engineering -
Narayana Olympiad School, Hyderabad.10Th Graduation
Frequently Asked Questions about Vineel Kumar
What is Vineel Kumar's role at the current company?
Vineel Kumar's current role is FMCG | Brand Manager | IIM Calcutta | IIT BHU.
What schools did Vineel Kumar attend?
Vineel Kumar attended Indian Institute Of Management, Calcutta, Indian Institute Of Technology (Banaras Hindu University), Varanasi, Narayana Olympiad School, Hyderabad..
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vineel kumar
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