Vineet's over 16+ years of experience in Channel Sales & Marketing, P&L, managing (500+ Cr turnover) across Regional & Pan India level at Coca-Cola, Perfetti Van Melle & Ceat Ltd. Key experiences include managing country and regional responsibilities for global and local brands across General & Modern Trade; Skilled in leading multi-cultural cross functional large teams and driving objectives through Multiple Stakeholders both internally as well as externally.After Graduating from IMI in 2005, Vineet gained experience in Tyres, Confectionary & Beverages spanning across geographies at the Metro, Regional & National Level across East, North India. Here he build expertise in National Key Accounts, Franchise Management, Channel Management, Sales & Distribution, Route to Market, Merchandising and managing large teams. In his previous role as Senior Manager – Sales & operations, Vineet lead the Franchise Operations in the Critical market of Delhi NCR for Coca-Cola India. Working with 2 independent bottling franchises, including managing the Largest Franchise Bottler in India, with a significant contribution to India Franchise business. In his role as Senior Manager - National Key Accounts, Vineet was responsible for leading the National Key Account Business managing all Channels for The Coca-Cola India's 13 Franchise Bottlers across India. In his previous role Vineet was handpicked to executing the new revenue stream for Coca-Cola India by leading the sales operation across Channels through a differentiated Route to Market to achieve business objectives and build an effective and profitable distribution infrastructure for the alternative revenue stream across India. In his current role as General Manager - NBV, Vineet is responsible for heading the New Business Ventures with full P&L responsibility apart from driving the Volumes, Distribution, Net Sales Revenue, Operating Income and ensuring both Numeric & Weighted distribution for the new revenue stream for Coca-Cola India through a separate Route To Market by appointing a Pan India Distribution network, through a dedicated team