Vineet Arya Email & Phone Number

Bengaluru, Ka, In

India

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Bangalore

As the Head of Marketing & Communications at Tata Power Solar, I was responsible for brand management and marketing, overseeing PR and corporate communications, and acting as the official spokesperson for the company. I managed channel marketing initiatives to expand our dealer network and handled Marcom, media planning, BTL activities, and other integrated marketing strategies. I played a crucial role in product marketing, helping to establish Tata Power Solar's market leadership. Additionally, I led a team of senior professionals in the areas of marketing and communications, ensuring that our strategies were executed effectively and efficiently.

Bangalore

As the Senior Marketing Manager at SanDisk, I managed the complete go-to-market (GTM) initiatives for retail, providing marketing leadership in channel and retail expansion for the India business. I led a team of 24 retail marketing officers to execute our retail strategy across the IT, mobile, and consumer electronics segments in over 5000 retail outlets across India. I analyzed the business challenges of tier 2 and retail partners and implemented suitable programs to address them. I launched consumer marketing and below-the-line (BTL) initiatives to tap into impulsive buying behavior. I developed GTM initiatives with large format retailers (LFRs) and organized retail chains to increase SanDisk's share in organized trade. I orchestrated end consumer touchpoint programs to help SanDisk attain a market leader position in India and spearheaded above-the-line (ATL) and brand campaigns, making SanDisk the most preferred brand in the flash memory industry.

Bangalore

As the Marketing Manager for AMD in India, I developed a comprehensive integrated marketing strategy in 2004, facilitating the creation of AMD as a brand across channels, corporate, and consumer sectors, leading to 100% year-over-year growth. I strategized brand campaigns for print, TV, and digital media, leveraged global sports endorsements like Ferrari and Lance Armstrong for strong brand positioning, and launched the first experiential marketing campaign with the "Demo Zone" involving permanent retail and mobile outlets. I created various consumer programs to challenge the market leader's position and reinforce technology leadership, developed joint GTM strategies with OEM partners like HP, HCL, Acer, and Lenovo, and implemented comprehensive partner and channel development programs. I maximized the ROI on marketing spend worth millions of dollars, achieving desired results as mandated by management.As the Manager of Sales & Marketing for AMD in the MEA region, I ensured technological leadership through various communications programs, managed distributors for sales, and convinced management to invest in marketing in the MEA region to create brand preference. I planned and executed multi-vehicle media communication campaigns using print and online advertising, direct marketing, events, and other BTL tools. I established a strong retail presence in South Africa for the Processor-in-a-box (PIB) product through reseller and DIY outlets, implemented retail marketing planning and programs to support global OEM partners, and drove media relations and PR initiatives in collaboration with agencies and other marketing vendors.

New Delhi Area, India

As an exclusive partner for AMD in APAC, I managed all their marketing activities in India. I created the first-ever channel loyalty program for AMD, which was later emulated and implemented across the APAC region. I was responsible for managing all BTL and other channel activities in India. I also managed the "ePoints" program for HP, the most successful and benchmarked loyalty program in the IT industry. Additionally, I was part of the team that created the first-ever consumer loyalty program for HP consumers, which was implemented in both the APAC and USA regions.

New Delhi Area, India

I successfully devised and implemented programs in Sales, Marketing, Loyalty, Events, and Promotions for clients like UNICEF, HP, NIIT, Jobsahead.com, and Mantraonline. I managed the first HP consumables program for SMEs and SMBs in five cities. I implemented a unique IT-enabled logistics program for Marcom materials for channel partners. I led a direct marketing program for UNICEF to market their greeting cards nationally. I spearheaded the pre-launch campaign for MANTRAONLINE, launching their services in Lucknow, Jaipur, Chandigarh, and Ludhiana. I managed a marketing campaign for Jobsahead.com, organizing job fairs in three cities for various corporate and end consumers. I ran a lead generation program for NIIT, achieving the best ROI in terms of marketing investment. I also managed RESELLER-XCHANGE.COM, a loyalty program for IT partners, making it profitable in its first year of operation.

New Delhi Area, India

At M & N Publications, a joint venture between Bell Canada Enterprises and Tej Bandhu Group involved in printing MTNL white and yellow pages directories, I successfully led a team of eight executives, consistently achieving targets quarter after quarter with zero payment defaults from customers. I was assigned a specific territory in Delhi and was responsible for generating revenue through ad sales in the Yellow Pages from that territory. My team achieved the highest renewal rate of adverts in the Yellow Pages across the entire company.

Mba, Marketing

B Com (H), Commerce

10+2, Science