Vineeth Kumar Email & Phone Number

San Jose, California, United States

Chennai, Tamil Nadu, India

Strategy Team Lead - Analysed trends on the how early engagement of new subscribers affects the retention- Matched pair retention analysis to validate casualty between engagement and retention- Market Basket analysis to understand the potential cross selling and upsetting strategies- Random forest algorithm to analyse the importance of various features that affect product retention- Logit regression model to predict yearly churn with various feature engineering techniques- Planned and analysed the various AB Testing towards increasing retention using statistical techniquesEngagement Team Lead- Analysed the world wide campaign performance introducing various campaign metrics- Email Reach analysis to analyse the bottlenecks that for low reach in various customer segments- Path Analysis to understand the web journey in marketing opt-out option after GDPR regulation- Analysed the various reason for sudden increase in YoY email open rates- Analysed the various reason for sudden increase in email opt-outs during COVID- MACD technique to track the trends of emails to provide short term and long term campaign planningAdvanced Analytics- Markov Attribution Model to attribute the email activity to product engagement- Video Analytics using CNN to predict whether a person is wearing mask while entering office- Working on Voice based chat assistant using bidirectional RNN to build SQL codes

Roles & Responsibilities- Lead for the personal care and household care departments with turnover of 6 Crores per year - Lead a team of 4 Area sales managers, 8 supervisors, 13 sales representatives and 47 promoters- Analyzed the overall strength and weakness of the SKU’s benchmarked to other FMCG companies- Developed a detailed recommendation on strategy based on the primary research in the 7 retail storesReversed negative sales trend, delivering 27 % sales growth by the proposed marketing strategy

Chennai Area, India

Module Lead- Planned and managed a team of 3 members and providing inputs for their task on the daily basis- Analyzed and presented the ideas for system improvements that saved USD 0.1 mn for 2 years- Worked closely with 30 analysts, 22 designers and 11 staff for the product delivery adhering to qualityQuality Assurance Change Management Audit Anchor- Planned individual audits by scheduling meetings and coordinating with the team every quarter- Audited improvements and reported the results of CM audit after the approval from unit level CM auditorInitiatives - Developed month end automation tools to effectively reduce 2 days effort of the team in the activity- Proposed the customer relationship model for the application which involved 1 mn online member- Proposed the artificial intelligence model for identifying bad debt customers to reduce loss of USD 10 millionAchievements- Awarded Most Valuable Player for the outstanding performance and the valuable contribution in 2017- Presented Star Award twice for superior performance and valuable contribution in Qtr.4 2015 & 2016

Master Of Business Administration - Mba

Activities and Societies:

Bachelor Of Technology - Btech, Information Technology

Activities and Societies:Event coordinator, CONVERITA, Technical Symposium - Coordinated the Reverse Coding event as a team of 3 members.

Computer Science

School Captain - Acted as a liaison for faculty and collaborated with the class captains to develop activities and events Awards &.