Role:- Acting as the primary analytics support in the sales strategy function for Cartoon Network, Pogo, and Discovery Kids channels- Providing front-line support through reporting and analytics, utilizing tools such as BARC and Excel to equip sales teams across all regions with data-driven insights to confidently address inquiries from clients and media planners/buyers- Taking the lead and independently managing assignments related to category/client analysis that is critical to the success of the sales teams and upper management- Offering insights to the sales teams based on various reports and analyses, including FCT, yield per GRP, CPRP, Break TVR, market share, advertiser count, and more- Proactively generating relevant reports such as ADEX and missed client reports using BARC to provide sales teams with key data points, while also showcasing ingenuity in reformatting some of these reports

Role:- Developed and executed the content strategy for Colors Rishtey aligned with the channel's objectives to achieve viewership goals- Collaborated with stakeholders such as on-air promotions, creative producers, and operations to ensure seamless channel operations while executing program promo plans- Provided support for channel FPC planning and monitored competitor channels to optimize viewership- Conducted daily/weekly analysis of viewership data to drive growth- Prepared internal review reports and decks periodically to construct the narrative for the channel's performance

Role:- Acted as the main point of contact for ad sales teams across all regions for data queries, providing support to monetize Discovery Network channels in various genres such as Infotainment, Lifestyle, Kids, and Sports- Created and updated weekly/monthly genre reports using Excel, based on BARC data, which tracked competitive metrics like FCT, market share, and advertiser count- Analyzed BARC software to identify missed opportunities for clients/categories and supported sales teams in expanding market coverage- Provided data and insights for client pitches in Traditional Sales and conducted post-evaluations for properties sold via Non-Traditional Sales

Role:- Developed and executed Brand Solutions proposals for new and existing clients targeting non-fiction properties on Star Plus and Star Bharat channels- Collaborated with sales teams to comprehend brand briefs and devise practical solutions that meet business requirements- Worked closely with internal marketing, programming, commercial, and on-air promotions teams in the Hindi GEC cluster to ensure seamless execution of client deliverables- Created impressive PowerPoint presentations for client pitchesAchievements:- Suggested a script integration idea for LEGO in response to their request to promote the product LEGO DOTS on the show 'Taare Zameen Par'. The client approved the idea, which helped the sales team secure a major deal (2020)- Simplified the deliverables process by serving as the primary point of contact for all artists (hosts, celebrities, comedians) and Star TV Network channels (Star Plus, Star Bharat, Star Movies, and Star World) on the show 'Bingo! Comedy Adda' (2021)- Received appreciation from my manager for efficiently handling social media deliverables and providing great support for the Bingo! Comedy Adda Show on Star Plus (2021)Other Key Projects Implemented:- Star Parivaar Karega Welcome 2021 (Star Plus)- Gangs of Filmistaan (Star Bharat)- Star Parivaar Ganeshotsav 2020 (Star Plus)

Brand Solutions Role:- Created and executed pitches for promoting the English GEC Cluster to meet client briefs, content days, campaign post-evaluations, cluster calendars, and posters- Coordinated with key stakeholders to execute client brief-led activities and ensure timely deliverablesCustomer Analytics Role:- Made significant contributions to the Sales Strategy function (PRS) for Star Movies and Star World by focusing on client-level analytics and driving revenue from regular and impact television properties- Provided BARC data and insights (viewership and ADEX) to sales teams through various reports, offering a comprehensive view of channel performance in the cluster and competitive channels- Collaborated with sales teams from all regions to track daily sales funnel projections, monitor sales force productivity, identify missed clients, and target prospective clients on a weekly/monthly basis to improve market share and revenue performance- Conducted ad-hoc analyses to identify clients outside the English genre and target new business development clients- Contributed to preparing presentations and data analyses for the PRS team's monthly sales review meetingsAchievements:- Led the sales team in securing a deal with CRED as the Associate Sponsor for the 92nd Oscars on Star Movies, marking their first appearance on television (2020)- Proactively learned the nuances of the Customer Analytics role with little guidance, gained expertise in preparing analytical reports and dashboards, and submitted reports in a timely and accurate manner

Role:- Developed media plans (TV only) using BARC software for all sports properties in accordance with channel business objectives- Created daily schedules for on-air promo spots and promotional features based on the media plan- Worked collaboratively with cross-functional stakeholders from marketing, sales, programming, traffic, and operations to streamline processes and implement media plans effectively- Oversaw the collection and assessment of post-campaign performance data and results against pre-set key performance indicators (KPIs)*** Campaigns Implemented (Season 2018-19) ***• Pro Kabbadi League (PKL)• Indian Super League (ISL)• ICC Women's World T20 2018• Asia Cup• Karnataka Premier League (KPL)• Tamil Nadu Premier League (TNPL)• Wimbledon• India vs Afghanistan Only Test• Kabaddi Masters• French Open• Ultimate Table Tennis (UTT)• Intercontinental Cup*** Campaigns Implemented (Season 2017-18) *** • IPL 2018 • ICC Cricket World Cup Qualifier 2018• ICC U-19 Cricket World Cup 2018• India/Australia/England Women's T20 Series• Khelo India Games 2018• Super Cup

Project Title - Brand awareness and marketing campaign of The Coach Crew- Devised and oversaw marketing initiatives aimed at generating interest in the company's service and boosting demand- Reached out to the target audience through a variety of channels to attract new leads and customers- Conducted outreach efforts such as cold calling and email campaigns to raise awareness of The Coach Crew and its offerings- Utilized social media and other promotional channels to circulate and advertise Coach Crew content both online and offlineAchievements- Signed partnership contracts with two sports brands in Mumbai.- Signed a one-year partnership agreement with SuperKiidz (www.superkiidz.com) and incorporate chess curriculum for children aged 5 to 14 years- The project was shortlisted for 'SPRIHA 2016', an Inter-Collegiate Summer Internship Presentation Competition organized by K. J. Somaiya Institute of Management Studies and Research, Mumbai

Role:- Curated and researched engaging content to publish on social media accounts (Facebook, Twitter, and LinkedIn) for clients such as OraCare Dental Care Centre Pune, Kool Homes, and Mr. Radhakrishnan Pillai- Managed social media channels and engaged with fans and followers by monitoring and responding to comments and messages- Developed innovative strategies to expand social media reach and improve engagement rates- Assisted with social media monitoring and reporting using analytics tools to track key performance indicators- Facilitated weekly brainstorming sessions with internal social media team to generate new content ideas and initiatives for clients' accounts

Role:- Accountable for sales of electrical contracting services and products, including low voltage systems, high-voltage products, and Building Management Systems (BMS), in the Pune region- Proactively identified potential clients such as builders, architects, interior designers, and consultants to generate revenue- Created detailed techno-commercial proposals in line with the client's requirements- Conducted negotiations with clients to finalize the sale, taking into account pricing and specifications- Expanded sales opportunities by participating in property exhibitions and conferences- Maintained comprehensive and accurate records of customer proposals and vendor registration documentation

Role:- Reviewed and analyzed Requests for Quotation (RFQs) for the company's products- Created comprehensive techno-commercial proposals tailored to the needs of clients, contractors, and consultants- Facilitated communication and collaboration between internal employees and clients to ensure seamless operations- Followed up with clients on payments to ensure timely and accurate transactions