Vineet Sharma

Vineet Sharma Email and Phone Number

Vice President- Marketing and Trade Marketing @ AB InBev India
Bengaluru, KA, IN
Vineet Sharma's Location
Bengaluru, Karnataka, India, India
Vineet Sharma's Contact Details

Vineet Sharma personal email

About Vineet Sharma

Consumer-driven marketer with over 14 years of Global Business & Brand Management experience in India, South Asia, South East Asia, Middle East & North Africa. Led multiple global brands with reputed CPG majors and created integrated multi-channel marketing strategies to accelerate growth. Strong experience of working in a multi-cultural environment & matrix organizations managing multiple stakeholders.MBA in Marketing & Strategy from XLRI Jamshedpur, India (Amongst Top 3 Business Schools in India)Utilizing my strengths in Marketing Strategy, Digital Marketing, New Product Development, Communication Development, In-market executions, People and Project Management to deliver impactful, robust business results. Strong Bias for Action, Creating Quick Impact and Dreaming Big.

Vineet Sharma's Current Company Details
AB InBev India

Ab Inbev India

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Vice President- Marketing and Trade Marketing
Bengaluru, KA, IN
Website:
abinbevindia.in
Employees:
270
Vineet Sharma Work Experience Details
  • Ab Inbev India
    Vice President- Marketing And Trade Marketing
    Ab Inbev India
    Bengaluru, Ka, In
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  • Ab Inbev India
    Vice President- Marketing & Trade Marketing
    Ab Inbev India Jan 2021 - Present
    Bengaluru, Karnataka, In
    • Part of AB InBev India Management Leadership & building profitable growth brands- driving brand portfolio choices via renovations and innovations, leveraging power of creativity to create insightful communication, curated brand experiences, data-driven media & PR planning. • Overseeing brand P&Ls, Optimum Resource Allocation and building innovations in beer and beyond beer portfolio.• Driving marketing transformation, advancing technical capabilities, leveraging digital & marketing analytics to deliver value in media optimization, growing earned media and increasing team creativity.
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  • Ab Inbev India
    Director - Trade Marketing
    Ab Inbev India Jan 2019 - Dec 2020
    Bengaluru, Karnataka, In
    • Defined the Strategic Roadmap and curating insight-led consumer & trade activations, impactful in-trade brand visibility with POCM, Coolers and Draught assets. Closely coordinate with field sales and brand marketing teams for planning and implementing state wise, channel wise plans. • Led the Digital Trade initiatives across BU South Asia with initiatives like Bud4Trade (Integrated Trade Marketing App), Connected Coolers (Using Computer Vision + AI to monitor real time purity), E-Tap (Digital Draught ordering eco-system for the trade), Digital Menu program & Digital consumer promotions.
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  • Ab Inbev India
    Associate Marketing Director- Budweiser
    Ab Inbev India Feb 2016 - Dec 2018
    Bengaluru, Karnataka, In
    • Led India’s No. 1 premium beer brand- Budweiser (World’s most valuable beer brand).•Defined the Brand Positioning, Portfolio Strategy, Core Creative Idea & Local Integrated Campaigns. Major 360-degree commercially driven campaigns conceptualized & executed- FIFA World Cup’18, Summer Campaign, Music Campaign (Brewed the Hard Way, Sensation, Tomorrowland, Electric Daisy Carnival). •Led the creation of 1st Made-In-India TVC for Budweiser- right from insight mining stage to the actual delivery. •Led & guided the Brand strategy across various touchpoints- Media (Traditional & Digital), BTL, Experiential & Innovations.•Led and delivered Key Innovations- Budweiser Draught, New Visual identity changeover for Budweiser Magnum.
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  • Unilever
    Global Assistant Brand Manager
    Unilever Jun 2014 - Jan 2016
    Blackfriars, London, Gb
    Responsible for increasing Pond's Men business and presence across SEA & South Asia.Handled Brand Management activities for Pond's Men across SEA & South Asia.Responsible for creating impactful product mixes and launching them in key markets globally.Led the country docking for South Asia for Pond's Men portfolio.Managed complex innovation projects with teams spanning across multiple geographies.
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  • Dabur International Limited
    Brand Manager
    Dabur International Limited Sep 2013 - May 2014
    Ghaziabad, Uttar Pradesh, In
    Managed Vatika Hair Oils & Leave on portfolio- one of the biggest portfolios of Dabur International across Middle East & North Africa region having annual turnover of US $20 Mn. Responsible for the complete brand P&L.Handled marketing activities for South East Asia region for the full business of Dabur International. Responsible for development of full marketing mix customized for the region across segments of Hair Care, Oral Care and Home Care.Worked on New Product Development & Innovations involving Vatika’s entry into newer hair care categories across MENA region.
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  • Itc Limited
    Assistant Brand Manager, Fiama Di Wills Men
    Itc Limited Jun 2012 - Aug 2013
    Kolkata, West Bengal, In
    Responsible for marking the entry of ITC Limited in Men’s Skin Care grooming category. Involved in complete New Product Development for these segments: a) Men’s Facewashb) Post Shavingc) Men’s Anti AgeingSingle Handedly handled the Digital Campaigns of the brand- "Shower Power for Men", "Face of the Year"
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  • Itc Limited
    Assistant Brand Manager, Vivel Soaps
    Itc Limited May 2011 - May 2012
    Kolkata, West Bengal, In
    Vivel Soaps is the biggest portfolio of the business having annual turnover of US $40 Mn. Responsible for planning, executing and monitoring key consumer interaction platforms across India. Biggest amongst these was “Vivel See the World Contest”. Involved in designing and implementing the complete communication package (TVC, Print, OOH, Activations) and liaisoning with the relevant agencies/ vendors for seamless execution. Involved in New Product Development and key launches across IndiaInvolved in creating full communication campaigns (ATL/BTL) for the brand
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  • Itc Limited
    Assistant Manager
    Itc Limited Jun 2010 - Apr 2011
    Kolkata, West Bengal, In
    Comprehensively trained in Sales & Distribution function of ITC Limited. Exhaustive training covered the FMCG Businesses - Tobacco, Foods (Staples, Biscuits, Snack Foods, Ready to Eat and Confectionery), Personal Care Products, Agarbatti, Safety Matches & Stationery.Independently handled the Foods business of Bhopal, Gwalior and Guna districtSingle handedly coordinated one of the biggest trade interventions done by the branch- Project Rainbow.Responsible for rolling out ITC Loyalty program- “Shubh Laabh” and “First Club” across Bhopal branch.Developed a program to streamline the Stockist and PSR Operations across the state of Madhya Pradesh.
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Vineet Sharma Skills

Brand Development Brand Management Marketing Product Innovation New Program Development Marketing Strategy Marketing Communications Market Research Social Media Marketing Digital Marketing Product Marketing Marketing Management Strategy Fmcg New Product Implementations Introducing New Products Consumer Insight Consumer Products Trade Marketing Shopper Marketing Global Marketing Brand Architecture Competitive Analysis Competitive Intelligence Marketing Activation Tvc Sales Management Sales Operations Marketing Mix Product Development Marketing Research Market Analysis Brand Activation Personal Care Retail Audit Btl Activations International Marketing Below The Line Advertising Managing Agency Relationships Consumer Goods Brand Equity Fast Moving Consumer Goods

Vineet Sharma Education Details

  • China Europe International Business School (Ceibs)
    China Europe International Business School (Ceibs)
    General
  • Xlri Jamshedpur
    Xlri Jamshedpur
    Marketing And Strategy
  • Panjab University
    Panjab University
    Computer Science
  • St. John'S High School
    St. John'S High School

Frequently Asked Questions about Vineet Sharma

What company does Vineet Sharma work for?

Vineet Sharma works for Ab Inbev India

What is Vineet Sharma's role at the current company?

Vineet Sharma's current role is Vice President- Marketing and Trade Marketing.

What is Vineet Sharma's email address?

Vineet Sharma's email address is vi****@****ver.com

What schools did Vineet Sharma attend?

Vineet Sharma attended China Europe International Business School (Ceibs), Xlri Jamshedpur, Panjab University, St. John's High School.

What skills is Vineet Sharma known for?

Vineet Sharma has skills like Brand Development, Brand Management, Marketing, Product Innovation, New Program Development, Marketing Strategy, Marketing Communications, Market Research, Social Media Marketing, Digital Marketing, Product Marketing, Marketing Management.

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