Leading the Growth Marketing initiatives across channels with the help of MarTech tools like Adobe Analytics, Adobe Forms, Adobe Target, Campaigns, CDP, AAM, AEM, etc. for specified business outcomes.Leading Xpressway ProjectResponsible for strategizing and implementing Marketing Automation & Technology led initiatives across all products for the bank.Optimizing & Redefining Digital Journeys for products like Personal Loan, Credit Card, Savings Account, etc.

- Marketing Automation & Marketing TechnologyResponsible for managing Website, SEO - Implementing Web Analytics- Managing product journeys and optimising the UI/UX - Responsible for handling Adobe Marketing Cloud. • Adobe Analytics (Omniture) • Adobe Experience Manager (AEM) • Adobe Campaign Manager • Adobe Audience Manager • Adobe Test & Target

- Responsible for the Re-design and development of the new website www.tataaig.com on AEM- Handling SEO and content marketing - Handling PPC and Facebook campaigns- Web Push Notifications- Implementing Adobe Marketing Cloud solutions like Adobe Analytics and Adobe Test & Target- Responsible for handling Adobe Marketing Cloud- Responsible for Product Journey Optimization and UI/UX improvements • Adobe Analytics (Omniture)• Adobe Experience Manager (AEM)• Adobe Test & Target

• Responsible for online customer acquisitions through Search Engine Marketing (SEO/PPC)• Responsible for Website Management and Content Strategy• Implementing Adobe Analytics, Test & Target• Nurturing prospects and customers throughout the entire online buying cycle• Mined online marketing and web analytics data for insights into customer behavior• Rapidly and significantly improving online B2C, lead generation campaigns across various digital marketing channels including - paid search, display, content, re-targeting, organic search• Identified action items to achieve ROI through various digital marketing channels.

• Managing SEO and PPC Campaigns for various brands• Keyword mapping for SEO and keyword research for SEM campaigns• Managing YouTube Channels for various brands• Performed site and campaign audits Brands Managed:L’Oreal Paris India, Maybelline New York India, Instaglam (Blog inspired by Maybelline), Garnier Men India (The Garnier Man Blog), The Body Shop (E-commerce), Delivery chef (E-commerce), Get The Look (Blog by L’Oreal Paris India)

• Managing SEO and PPC Campaigns• Managing Facebook, Google Plus, Twitter campaigns • Designing and developing websites through CMS platforms like Joomla, Wordpress, Drupal • Handling Google Adsense account to increase CTR and revenue