Enabling key research in AI, Regulatory Compliance Systems and LLMs, Automation and IP commercialisation.

Moving from being a guest lecturer, I have come on to teach UNSW students Marketing at a casual level.

Automi is an AI Enterprise Startup that enables speed to market for packaged goods. 100% compliance is powered by our end-to-end compliance system enabled by a fully autonomous artwork engine (patent pending). We are backed by UNSW 10X and have research grants from the Aus government (CSIRO/UNSW/QUT). These enable our research into Regulatory LLMs and a Design Neural Network.

GROW is Southeast Asia's first dedicated foodtech and agtech accelerator, with a focus on impact and sustainability. Co-founded by AgFunder, and supported by Enterprise Singapore.I am present with Grow as an advisor to startups in the Grow cohorts, specifically in brand equity growth and the business marketing strategy space.

Industry mentor for tech startups in Blackbird's Giants Program. Helping startups position for long term growth and review their business strategy.

Post my exit from Brand Cube, I started to work with enterprises and PE firms on transforming their companies for strategic brand growth. I bring together Brand equity valuation, audits, and transformation for my clients. Projects have been spread across industries (FMCG, Network Architecture, Retail, Food) and have been enabled by my 2 decades of experience solving big problems for some of the world's largest brands. Prior to Covid, this saw me jumping from my Aussie base to India, Sri Lanka, and Singapore. The nature of this work requires a deep dive and strong engagement with stakeholders.

I have been teaching students (Years 1, 2 and 5) in North Sydney Demonstration School, the concepts of ethics and critical thinking. I do this as a volunteer teacher, one day a week, under the aegis of Primary Ethics, with it's gov-approved curriculum. Critical thinking, and ethics are both important assets for leaders, and the opportunity to help enable these topics in young minds is what incentivised me to give my time, and complete the required training for this.

I work with senior leadership to build and enhance their brand equity and marketing strategy. BrandCube is a hybrid consultancy/agency that believes in effective brand communication. We strategise to make customers desire your brand, with a team that has had experience working with global and Australian companies in a range of industries. With every client we invest a considerable amount of resources and time in getting an in-depth understanding of our clients business process and ground realities. Knowledge based design is our core idea and we use it to create design that makes consumers desire your brand. We build a brand and it's strategy across all points required, from identity, packaging and advertising to all collateral requirements. We solve your brand and make it more profitable.

AuthentiQ Produce is a startup that brings forth premium Australian produce for the discerning consumers. Our first product is the AuthentiQ Dorper Lamb, brought to market with an efficient supply chain and values that enables us to look after our farmers, and the produce they raise.

Bringing brand strategy, marketing and creative direction to focus in Sussex, a full service marketing communications agency working with brands across Australia and Asia, including Seagate, Hyundai, China National Tourism, Asus, and many others. As Head of Creative Strategy, I headlined Bayer Australia's move into the hearts of China's Daigou network, and hence the Chinese Market. With Seagate, I helped consolidate various brand marketing functions for Enterprise and consumer into a smooth, cost efficient process across multiple national zones. Work with multiple Chinese entities, including China Tourism, Hainan Property Group, D&X Pharmaceuticals and many more helped them drive successful strategic outcomes. On the Aus side, I drove Brands that wanted to enter China to properly retain and expand their brand equity in the new cultural space.

With a strong involvement in creating strategic work with various brands, my role as the head of Flame's creative effort is woven around ensuring a consistent brand understanding. The creative implemented by our studio is made to ensure brands connect emotionally and sub-consciously with the consumer. This process includes the implementation of a brand analysis and strategy methodology that has garnered success with clients like Goodman Fielder, Pelikan Artline, Syngenta, etc.We have tasted success with various projects directed by me, from ACA's Commendation for work with Harley-Davidson's Catalogue; winning the 2011 Australian Packaging Design Gold - Brand Design for our rebranding/packaging of Columbia Pencils; 2012 International Graphis Design Award, and a 2012 International Graphis Poster Gold Award as a personal win. The biggest wins however have been winning the respect and pleasure of the variety of multinational clients Flame is privileged to work with.As the Design Director of Flame, I believe creativity for the sake of looking superficially good is a weak effort. The creative output needs to understand the requirement of the brand, and successfully solve the brand problem. This is now the soul of every project undertaken by Flame, and ensures clients see design that results in a real world advantage for their brands.

3 month work for multiple brand projects including Unilever, Nestle, Selleys and Mars.Art Direction for series of photoshoots for Blue Ribbon Ice Cream and Continental Foods rebrand set. Additional design and direction as required for various agency projects.

I joined Blue Flame to lead a team of creatives with projects including packaging, advertising, below the line marketing design, print publication and brand development and creation. The role required client presentation and planning of various concepts and campaigns in conjunction with the Account Service team.I was also extensively involved in brand and campaign strategy, and worked at creating a very 'design-solution' based direction at the agency.I directed campaigns for Syngenta, Harley-Davidson, Pelikan Artline, Land Rover Apotex Pharmaceuticals, Bayer, Jaguar, Nestle Purina and many others.

I joined Cat Media to work on packaging and advertising for a variety of brands including Skin Doctors, Fat Blaster, Brut and horde of cosmeceutical and pharmacy products. Of note was the brand strategy and design that allowed Fat Blaster's Sweets ranges to break into the Woolworths and Coles environ.

After moving to Sydney I worked with a host of companies at a freelance level under various requirements. Having had a myriad variety of experiences, I was able to offer various roles including packaging creative development, final artwork creation, brand development, High-end photo retouching, Die line creation, web development using Jscript, PHP, HTML/CSS. I got to work on projects for Big 4, Tourism Australia, Vida Group, Coca Cola, Johhny Walker, Mitsubishi, LG, Harris Coffee, Sara Lee and many others. Apart from working with agencies I also did extensive creative for a list of personal clients including Australia's biggest Fashion cosmetic brand ModelCo, Barracuda Golf, Australian International Hotel Management School, BM International Hotel Management Institute Australia etc. creating packaging/ branding /advertising / environmental and store design/ websites / POS.

Worked with various events to work out the organisational/creative elements along with the Art Director and Director of the Company. Was involved in the creation of media campaigns and looked after the branding and brand deployment of various events, and the company itself.

Formed initially with web development primarily, V-extreme designs got involved in branding and complete design services for a variety of clients. From a solo effort it grew via positive client word of mouth, and eventually involved a a team of five with me acting as the CD, with 2 designers and 2 developers .Clients included Toyota, Interact, Rotary International, LimeLight Theatres, Sun India, Royal Calcutta Golf Club, Saturday Club, Oasis Water UAE, Whirlpool India, Maj RS, etc.

With a host of events being organised at a city wide level, I joined a partnership to create E-squared in order to create events with a wider scope and reach. Successful NYE organization at The Hyatt, fashion show concepts, and the creation of DJ war events brought success and media coverage to the company till the partnership was dissolved.

Created Dance choreography for a host of Award winning performances for inter-collegiate and inter-school Festivals. Also developed choreography for dance events. With fashion shows created choreographed sequences for professional events as well as festival competitions. Clients included the Royal Calcutta Golf Club, MBGHS, Modern high School, Interact, LimeWire events, Dublin at the ITC Sheraton, Saturday Club and many more.

Worked as a Java, Jscript and HTML web dev programmer and teacher.