Vinette Yu Email & Phone Number

Shenzhen, Guangdong, China

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

澳洲 Victoria 墨尔本

- Collaborated with a team to develop brand strategies for Target Australia, including target audience analysis and in-depth examination of existing products. Conducted quantitative research to gain a deep understanding of the local consumer market and the perceptions of potential consumers regarding youth sportswear (ages 7-16). Designed and developed a new product line, integrating insights from fashion trends and related information.- Designed 25 styles and 55 items (a total of 308 SKUs) of youth sportswear, including tops, bottoms, and accessories. Utilized Adobe Suite to create product structure diagrams, outfit designs, visual merchandising displays, packaging designs, and promotional materials.- This project received high praise from both the brand and mentor, and was awarded a certificate of recognition by the school.

Chaoyang, Beijing, China

• Managed and reviewed all orders, product sheets, payments, shipment arrivals and invoices. • Analysed planned orders to ensure on time delivery and cost optimisation. • Partnered with the merchandising team to understand product requirements and collaborated with suppliers and brands to deliver sustainable and value competitive solutions.• Worked closely with the lead buyer to manage the ranging in and out of product lifecycles and create effective seasonal markdown plans. • Monitored customer insights and market trends to identify opportunities to enhance supply chain processes and new brand partnerships. • Created purchase orders for each season, ensuring accurate product information and maintaining detailed spreadsheets and records. • Analysed sales data and key metrics such as sell-through, gross profit margin, and net margin. • Forecasted and created supply plans to support promotional and seasonal events. • Monitored stock levels to proactively identify and address inventory gaps or overstock.

Chaoyang, Beijing, China

• Conducted thorough market research and synthesised insights on current fashion trends and consumer preferences. • Developed and implemented a comprehensive product brand plan aligned with the organisation’s brand culture and target customer groups. • Built and maintained trusted supplier relationships to source and maintain appropriate stock levels and optimise additional opportunities for increased revenue and promotional activities. • Negotiated favourable, cost effective supplier contracts. • Planned product assortments based on the store’s retail perimeters, ensuring a well-balanced and visually appealing product mix. • Developed the annual merchandise budget and an open-to-buy (OTB) plan to optimise inventory management and profitability. • Collaborated with the design team to develop self-owned and co-branded products. • Developed compelling product matching schemes and visual display guidelines to maximise product placement thereby increasing revenue. • Facilitated training sessions for sales staff to enable product knowledge and visual merchandising techniques.

Heping District, Tianjin, China

• Assisted the Store Manager in effectively leading, coaching, and training a team of up to 10 staff-members to achieve key performance indicators (KPIs).• Conducted thorough analysis of customer purchasing trends and demands to gain valuable sales insights and knowledge.• Took charge of visual merchandising within the store, strategically arranging products to maximise profitability and attract customer attention.• Demonstrated substantial inventory and stock management skills, ensuring accurate tracking,replenishment, and optimisation of stock levels.• Utilized excellent influencing and sales skills to provide knowledgeable advice to customers and effectively upsell products, resulting in increased sales revenue.• Leveraged exceptional interpersonal skills to engage with customers and establish strong rapport, fostering long-term relationships and customer loyalty.

Hexi District, Tianjin, China

• Played a vital role in the planning and successful opening of the new store in Pavilion Dalian, China.Took primary responsibility for visual merchandise, ensuring a visually appealing and cohesive presentation of products.• Engaged in daily duties, focusing on providing exceptional customer service and maintaining high store maintenance standards. Efficiently managed stock replenishment to ensure optimal inventory levels and availability for customers.• Utilized visual merchandising techniques to create eye-catching displays that showcased products in an attractive and organised manner, enhancing the overall shopping experience for customers.• Conducted cashiering duties, accurately processing transactions and ensuring proper handling of cash and other forms of payment.• Assisted in the training and developing of new team members, sharing knowledge and best practices related to visual merchandising and customer service.

Baotou, Inner Mongolia, China

• Played an integral role in preparing and successfully opening the first store in Baotou, China.Assumed primary responsibility for visual merchandise, ensuring an appealing and well-organized presentation of products.• Engaged in daily duties, providing exceptional customer service on the sales floor and fitting rooms.Assisted customers with inquiries, product selection, and ensuring a positive shopping experience.• Managed stock replenishment to maintain optimal inventory levels and availability for customers.• Maintained cleanliness and tidiness of the store, ensuring a pleasant shopping environment for customers.

Bachelor'S Degree, Fashion(Enterprise), Hd

Associate'S Degree, Fashion And Textile Merchandising, Hd

Bachelor Of Arts - Ba, Graphic Design