• Active development and implementation of the marketing strategy to increase brand awareness and lead engagement• Oversee Google Ads strategy that has lowered cost and increased call and form leads• Reduced cost-per-click in Google Ads from $90 to $17 per lead• Actively execute campaigns across various online channels, including paid search, LSAs, social media, and websites• Collaborate with cross-functional teams, including operations, leadership, and agencies• Oversee strategy for site optimization, resulting in quicker load times for a better user experience• Actively use analytics and internal data points to see clear market trends, optimize the overall marketing strategy, and increase scale & performance in all paid campaigns• Increased online lead capture ROI from 3 to 8.7• Hands-on landing page design, funnel creation, and development as needed• A/B split testing & conversion rate optimization• Monitor and report on the performance of marketing campaigns, providing insights and recommendations

A ministry of music and arts dedicated to the glory of God! Our goal is the multi-generational creation of original music, playing live music together as a community, and taking ownership of a Davidic worship way of life—a deep desire for holiness.Are you ready to make a determination to increase your passion and skills? This is not about joining a religious movement or a showcase of how talented we are. This is a return of our talents to the Everlasting Father. In doing this, we are giving the Holy Spirit room to act positively in our physical, mental, and spiritual lives, and because of that, we live out the Gospel in our communities.We provide the space and opportunity for anyone willing to open their heart to God to make and share music/art. Holding concerts, worship nights, jam nights, and music workshops as much as possible.Music is one of the most powerful ways to ignite a purpose where others can heal, find freedom, and be inspired to create.Worship Live: live events that foster intimacy with God through art and music.

• Managed and created Facebook and Google advertising campaigns • Lowered acquisition cost by over 95% (from $300 down to less than $15)• Created landing pages and full funnel implementation• Forecasting for future trends, characteristics, and numbers in target markets

• Managed Facebook and Google ad accounts ($70,000 - $105,000/mo)• Behavioral user experience Healthcare survey creation with full funnel marketing• Client liaison lead that provided reporting and bi-weekly campaign reviews• Monitor and report on the performance of marketing campaigns, providing insights and recommendations• Reduced lead cost by over 40% (from $17 to under $10/lead)• Research and development (surveys, strategy, and pinpointing buyer intent)• Collaborate with cross-functional teams, working with operations, executive leadership and outside agencies, to create marketing strategies with cohesive business goals

• Oversaw a $2.1MM end-to-end lead generation process across major digital channels, including Facebook, Google, and Bing• Increased average time on landing pages that led to higher quality conversions and an 11% improvement on top of the funnel• Increased user engagement & lead capture• Developed marketing strategy to increase brand awareness and cross channel engagement• Manage and mentored the marketing team• Increased paid search leads through A/B testing and campaign optimization• Scaled lead generation efforts for clients by 46%

• Worked closely with the executive staff to plan and execute strategic initiatives• Oversaw monthly marketing budget of $550,000• Assisted VP of Marketing with forecasting and budgeting• Liaised with Operations teams - including, sales, creative, web development, and content development• Managed account-based digital marketing team (35+ clients/month)• Actively assisted with client acquisition and onboarding, including sales presentations• Established and managed advertising partner relationships and negotiated contracts

• Managed local and international remote teams• Oversaw retargeting, marketing funnels, paid campaigns, and conversion optimization• Generated over 4 million long form capture leads for the mortgage & debt consolidation/negotiation verticals• Improved conversion rates by 56%• Oversaw paid media budget of $350,000/mo• Responsible for aggregate partner acquisition and management