Vinh Pham Email & Phone Number

Bangkok, Bangkok City, Thailand

- Research and analyses market trends, digital platform (Facebook, Google Ad), pricing, competitor products, and other relevant information to form marketing strategies- Work closely with CMO to plan goals(establish marketing goals based on past performance and next step solutions) and control (detect problems, suggest solutions, monitor actions) - Manage RnD team to implement Marketing projects (new methods, new platforms) and IT system- Training local managers (onjob) and local… Show more - Research and analyses market trends, digital platform (Facebook, Google Ad), pricing, competitor products, and other relevant information to form marketing strategies- Work closely with CMO to plan goals(establish marketing goals based on past performance and next step solutions) and control (detect problems, suggest solutions, monitor actions) - Manage RnD team to implement Marketing projects (new methods, new platforms) and IT system- Training local managers (onjob) and local staffs (lectures) about performance marketing **Achievements: - Grow Thailand 's market 70% compare last year's time. - Increase product inventory (course category) 200% by research trend of market. - Successful apply Micro Infuencer (new content production process) with 30% contribution revenue, SEM (Google Ad plattform) with 10% contribution revenue.- Successfull apply Smart Address Form, E-Payment Gateway help increase payment rate and reduce selling cost Show less

Hanoi, Thành Phố Hà Nội, Vietnam

- Work in Headquarter or Product location for 3-6 months projects.- Coordinate with all Business teams (Marketing+Sale) by applying technology, data and marketing methods to reach KPI- Implement topdown strategies, policies and global system.**Achievements: 1. Speeding up Revenue of Topica Native Vietnam Product Campaign (9/2017 - 1/2018) - Manage Google team: Increase x 1.8 revenue/month from Google plattform by apply new method, over campaign's KPI- Manage… Show more - Work in Headquarter or Product location for 3-6 months projects.- Coordinate with all Business teams (Marketing+Sale) by applying technology, data and marketing methods to reach KPI- Implement topdown strategies, policies and global system.**Achievements: 1. Speeding up Revenue of Topica Native Vietnam Product Campaign (9/2017 - 1/2018) - Manage Google team: Increase x 1.8 revenue/month from Google plattform by apply new method, over campaign's KPI- Manage telemarketing team: Increase x6 revenue/month by apply Lead Scoring method, new CRM and new contact source, over campaign's KPI2. Smart Bussiness Campaign (2/2018 - 7/2018)- Work with IT team: build OLM (Online Marketing Management Platform) - tracking Advertise performance for all Products, integrated with in-house CRM and other Ad plattform (Google, Facebook).- Work with IT & Recruitment team: build Jira CRM to Recruitment team - flexibility with hundreds of recruiment processes3. Talent Recruitment Campaign: batch 1(4/2017 - 8/2017) and batch 2 (1/2019 - 3/2019) - Manage Source team (digital marketing & collector team) - reached KPI about number and quality. Reduce 50% cost by apply RPA (Robotic Process Automation) to collect candidate data.- Be in charge of recruitment process: CV evaluation, Orientation, Interviews and Tests. Show less

Hanoi, Thành Phố Hà Nội, Vietnam

- Create marketing plan for week, month, quarter.- Manage digital marketing team to reach KPI(lead price, quality, number)- Recruit and train new marketers.** Achievements: July 2016: success apply Lead Scoring model (using Data mining) - help increase 20% lead quality and increase lead number by 30% with low price source.Actual result/KPI: 102% in H2.2015, 91% in H1.2016 and 110% in H2.2016

Hanoi, Thành Phố Hà Nội, Vietnam

- Run Ads in multi platforms and channels Google (SEM, GDN), Facebook, Adnetworks (Admicro, Eclick..), CocCoc (Search, Display).. to reach KPI with budget up to 1.2bil/month- Build landingpage (HTML,CSS, JS) and set up SEO websites/blogs. - Product content (text/banner) for Paid Ad and posts for websites/blogs- Be in charge of whole payment process and partner relationship.**Achievements:- Build OLM 1.0 system for tracking all Keyword, Publisher, Content Click - help to… Show more - Run Ads in multi platforms and channels Google (SEM, GDN), Facebook, Adnetworks (Admicro, Eclick..), CocCoc (Search, Display).. to reach KPI with budget up to 1.2bil/month- Build landingpage (HTML,CSS, JS) and set up SEO websites/blogs. - Product content (text/banner) for Paid Ad and posts for websites/blogs- Be in charge of whole payment process and partner relationship.**Achievements:- Build OLM 1.0 system for tracking all Keyword, Publisher, Content Click - help to monitor marketing performance. - Top 1 Performance Marketer in this 3 years.- Be promoted to Senior Executive after 4 months Show less