Vinh Duc Tran Email and Phone Number

- New Product Development: Scouted, analyzed data. Evaluated market and product potential. Collaborated with “Product Development” team to optomize product features. Built and developed product sales plans, set short-term & long-term strategy, presented directly to Line Manager & Associate Director.- Sales E-commerce Strategy & Execution: Directly managed sales activities of 7 product lines (equivalent to 9 SKUs). Implemented sales strategy such as demand forecasting, inventory management, pricing and promotion strategies to achieve planned targets. Conducted detailed sales analysis and prepared performance reports to align strategies across all channels.- Advertising Campaign & Search Engine Optimization: Proposed overall SEM strategy for products. Executed and promptly solved issues arising for advertising campaigns on the system. Optimized CR, ACOS, %MKT/GMV indicators to ensure planned budget and reasonable investment. Collaborated with SEO team to research, propose and optimize keyword list, search terms, image sets on listings. Increase organic ranking and CTR of products.- Product Listing Management: Monitored and ensured the stability of listing components of assigned SKUs such as price, content, images, buy box, ratings & reviews. - Promotion Campaign Management: Planned and implemented Amazon Frime Day promotion campaign. Coordinated and concluded with PIC on selected product list, deal price, sales forecast, inventory check. Tracked daily sales effectiveness and handle other issues.* Key Achievements: - Gained over $211,000 GMV from 7 product lines in 9 months, growth rate 23% MoM. Uplifted GMV of product line “Twister Arm” by 12.5% ​YoY, increase monthly product units sold from 300+ (Mar 2024) to 500+ units (Dec 2024).- Successfully launched 4 new product lines. In details, received badge “New Release” (for the best new launched product in platform) from Amazon within 2 months for 3/4 new product lines.

- Media Production and Communication Management: Designed the department's media identity including logo and layout of periodic publications. Based on the company's communication design rules, produced media products for marketing events such as department literature, portfolio, posters, banners, standees,... Managed marketing content posted on company communication platforms: company website, blogs, forums, email marketing.- Customer Caring: Contacted customers to capture and answer problems arising when using the product. Responsible for planning and organizing product discussions between software tool owners and customers.- Digital Channels Management: Managed and censored content posted on digital platforms such as official website and social media page. Deployed and controlled email marketing campaign via Microsoft Outlook. Measured and proposed solutions to improve the effectiveness of each channel. Generated weekly and monthly reports on work and project progress to Direct Manager. - Product Development: Checked products and reported bugs to the Development Department. Exchanged, discussed about product improvements with the Development Department and updated new features of the product on the company's website. Built idea and produced product instruction videos. - Internal Marketing Execution: Proposed plan to implement internal training activities, operate workshops, webinar. Produced monthly Newsletter for the Department. Generated weekly and monthly reports on work and project progress to Direct Manager.

- Strategy Execution: Developed and implemented Marketing Strategy Plan. Generated monthly reports. Played a liaison role between departments to ensure the output of Marketing resources suitable for the timeline and strategy. - Digital Tools Optimization (SEO and Email Marketing): Researched products and potential customers. Therefore, proposed and managed Email Marketing Strategy. Built SEO Keywords and optimized SEO for the product catalog and article on the website, helped the SEO index of all posts on the website to reach at least 85/100 points. - Media Production: Initiated media scripts, became brand representative face and 100% launched successfully for company key video: company introduction, company core values, product introduction on social platforms (Youtube, Facebook, LinkedIn).

- Manage 35 staffs. Plan, organize and coordinate movement activities for student at The Department of International Business - Marketing. - Vice Project Leader of KQM Sport Champions League 2021, successfully attracted more than 300 students to participate. - Vice Leader of KQM Art Team attending to UEH Art Contest 2021, achieved 3rd place overall. - Organized KQM Career Internship Fair 2022, an event which had budget over 50 million VND, attracted 12 companies and over 1000 students as participants.