Manage multiple angles in the company including Strategy, Marketing, Finance, Operations, HR, Legal,..

- Handled $400K-worth global marketing projects (US, Europe, LATAM, Asia). - Acquired 40K+ users to the company's social media and community within only 1 campaign.- Analysed and visualized the data collected from various marketing activities to conduct data-driven decisions. - Created 4 data analysis dashboards tracking brand awareness and marketing's effectiveness.- Worked with 25 top-tier industry KOLs, inscreasing global brand awareness (YouTube, Twitter, TikTok).- Built strong relationships with 10+ key ambassadors to gain maximum marketing support.- Featured articles globally on 10+ top-tier and 50+ mid-tier media houses to build brand image among the community.- Represented the company as the international spokesman.

- Took charge of brand & trade marketing activities for 7 international wines & spirits brands (Jose Cuervo, Bushmills, Kraken, Boodles, 1800, Sexton, Armand de Brignac champagne).- Successfully delivered 1 PR campaign promoting a champagne brand on different magazines ( including 2 articles on the first page of Saigontimes magazine without paying extra fees).- Organised 30+ events/activations, increasing both awareness and sales volumes.- Managed 1000+ marketing collaterals (POSMs, digital assets,...).- Built strong relationships with over 20 key outlets in Ho Chi Minh city to maximize collaborative marketing activities.- Developed marketing plans based upon extensive market research and prospects targeted, combined with market trends and historical data. Balanced budget while coordinating with agencies/suppliers to ensure optimal projects’ results with cost-effective investment.

- Took charge of 2 communications projects (CSR plastic reduction campaign and 20-year anniversary phase 2).- Participated in IMC's to enhance corporate's reputation and business.- Engaged more than 1500 employess during internal communications campaign.- Created dozens of marketing materials for sales presentations and client meetings.- Managed internal communications channels and to promote corporate image and engage staff at all levels.- Manage 3rd-party agencies, balance the budget to ensure the optimal delivery of projects.