Vinicius Mello Email & Phone Number

São Paulo, Brasil

Responsável pelas Capabilities de todo o time comercial:- Definição de papeis e responsabilidades das posições comerciais- Desenho, otimização e revisão das rotinas e passos de vendas- Ferramentas de produtividade e vendas- Trilhas de treinamentos e realização de treinamentos síncronos e assíncronos para todos os papeis de vendas, do Vendedor ao Diretor.- Incentivos para as forças comerciais próprias e parceiros de distribuição- Organização de Convenções e Viagens de InventivosLiderança de time com 14 colaboradores, sendo 1 Gerente e 2 Coordenadores.

Sao Paulo

Consolidation of the scope of the previous position adding:- National management of productivity and process strategy for third-party distributors.- Responsible for the excellence program for Distributors.- Responsible for the service level strategy for third-party distributors.- Co-responsible for the implementation of the Heineken B2B tool with distributors.- Leading a team of 10 employees, including 6 coordination/specialist positions and 4 analysts.

Sao Paulo

- Responsible for revision, implementing, and consolidating governance and performance monitoring model for the Indirect Channel.- Responsible for reporting and governance to the Commercial Vice-Presidency and Regional Directors.- Responsible for defining, monitoring, and implementing actions/projects to leverage Channel performance results.- Responsible for medium and short-term planning of the Channel. - Leading a team of 4 analysts.

Sao Paulo

- Responsible for managing the unification of Heineken + Coca-Cola Bottlers Route to Market, the main strategic project of Heineken Brasil in 2019, with high complexity and interactions with all areas and hierarchical levels.- Leading the Annual Plan of the Commercial VP.- Managing the financial budget of the Commercial VP.

Rio De Janeiro

- Governance of the Planning and Management VP, with focus on the pillars of Finance, Processes, Projects, and Performance.- Leadership of the project to identify critical processes and disseminate the culture of process management.- Performance Management- Financial controller of the directorate's budget.- Conducting the budget cycle, managing the company's investment.- Monitoring and managing the governance of the corporate project portfolio.- Data Citizen: Working in the Analytics field, seeking new ways to work with data and utilize it in practice to search for new insights.

Rio De Janeiro

- Development and management of projects to expand physical sales channels.- Sponsorship acquisition and incentive project actions.- Promotional activities (gifts, inaugurations, VIP boxes and others).- Strategic consulting for sales channel management/optimization and customer relationship

Rio De Janeiro

- Responsible for defining the national sales strategy and intelligence for developing the indirect sales channel (resellers) of the operator, seeking to increase partner profitability and the company's operational results.- Coordinating projects for automation and professionalization of channel management.- Responsible for modeling the commercial policy of partners.- Analyzing the impact of taxes on all partners' lines of the DRE, with savings of R$ 2 million per year in the chain.- Commercial negotiation with credit card companies and insurance companies.- Management of commercial and financial indicators.- Management and implementation of special projects aimed at increasing revenue and acquiring customers for the company.- Strategic consultant and point of contact between the Headquarter and the indirect channel of the company's main regions (SP, PR/SC and RS).

Rio De Janeiro

- National management of commercial KPIs and sales intelligence for the channel (recharge revenue, new customers, reach, market share).- Responsible for the strategic and commercial management of the portfolio with the largest national recharge distributors, with an average revenue of R$ 200 million per month and YoY growth in double digits.- Building commercial partnerships with large physical, virtual, web, URA recharge distributors, and other new channels.- Alignment of group strategy with regional sales force, other sales channels, and internal areas of the company (IT, trade, marketing, finance, legal, billing, logistics, etc).- Responsible for projects, improvements, and new businesses aimed at reducing commissions and increasing the company's profitability.- Strategic consultant between headquarters and regional offices in SP, MG, and CO.

Rio De Janeiro

- Responsible for budget forecasts for the entire commercial operation of the Eastern Region (RJ/ES/BA/SE).- Planning and control of key business indicators, with monitoring of sales, financial control, and reporting to the company's board.- Preparation of management reports and presentations.

Rio De Janeiro

- Management of a portfolio of large regional retail networks and national e-commerce.- Monitoring of commercial indicators and development of strategies to increase sales.- Awarded a trip to the World Cup in South Africa for the best sales performance in the region in the first semester.

Rio De Janeiro

- Worked in the area of planning and inventory management of devices for the Eastern Region (RJ/ES/BA/SE) with monitoring of inventory turnover and sales incentives actions for the products.- Responsible for developing and implementing a project to improve and optimize existing controls and processes, with the creation of a unified control model that includes relevant indicators for device management, enabling faster and more accurate decision-making. The project is estimated to save R$ 1 million per year.

Gaspar, Sc

- Effective participation in the national logistic-tax optimization project. - Responsible for creating a calculation model and planning safety stock for production and storage units.

Postgraduate, Strategic Service Management

Graduate, Industrial Engineering