Vinicius Castro Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Brazil

Philadelphia, Us

• Actively participated in the Digital Marketing and Technology area “Project to Product” transformation, where personally lead 2 squads;• Promoted fast response related to COVID-19 through the GSKPro1 Webshop2 shipping over 180,000 samples to Physicians benefiting thousands of patients;• Led the creation of a new Medical Affairs area in Global HCP website with expectation to grow the traffic by 50%;• Implemented OKR’s3 as part of the product strategic planning with 100% of the new features covered;• Initiated the GSKPro1 alignment to global accessibility standards, scoring +80% in the first market;• Rebuilt strategy for SEO Improvements, driving improvement in the pilot market from 65% to 82% (Siteimprove metric); • Rolled-out the Design System for GSKPro1, enhancing customer experience and engagement. First time the HCP portal achieved over 13 million-page views/year and average time on site over 6 minutes with the lowest bounce rate ever recorded – 25%;• Created a new Deeplink strategy used by 45 markets to grant access to physicians who provided email consent;

Philadelphia, Us

Rio De Janeiro Area, Brazil

Rio De Janeiro Area, Brazil

Working as Project Manager in Commercial Excellence Brasil, in charge of implementation and retrofits of sales force tools such as Siebel and CEGEDIM MI, managing whole process by the business side, including user dfinitions, tests and sales force training.In charge of a huge tech refresh process, responsable for iPads deployment combined with support applications and close loop marketing tools.Focal point for productivity reports for GSK Head Quarters.

Leader in Siebel roll out for sales force in Brasil. Acting as local focal point in the international team in charge of Siebel implementation.Active participation in Setup, knowledge transfer and sales force training.

Allocated in GlaxoSmithKline. In charge of Sales Force Automation applications, incentives, stocks and sales systems.

Education record

Gestão De Negócios

Education record