Vinicius Bolfarini Email and Phone Number
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Professional with 11 years of experience in the consumer goods industry (JBS, Bunge, Cargill and Ambev), with a solid knowledge in Pricing and Trade Marketing (strategic and operational), Merchandising, Sales & Excellence Program and experience in structuring projects. Deepened and extended his knowledge and understanding of strategic vision and planning during the M&A process with Etti. Currently manages the Trade Marketing area.Principal skills: Result orientated with a focus on planning and disciplined execution, strategic thinking with multi-functional expertise and relationship management based on confidence and integrity.
Colgate-Palmolive
View- Website:
- colgatepalmolive.com
- Employees:
- 26665
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Gerente De Trade MarketingColgate-Palmolive Aug 2020 - Present
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National Trade Marketing ManagerAb Brasil Ind. Com. Alim. Ltda Oct 2016 - Oct 2019São Paulo E Região, Brasil -
Trade Marketing & Merchandising ManagerJbs Jan 2015 - Feb 2016Sul• Leading a team of 11 supervisors and 480 sales promoters of the group companies (Seara, Lebon and Excelsior) reporting directly to the Director of Trade Marketing;• Management and team structure based on productivity (sales / promoter / store);• Trade Marketing Activities Management - point of sale material, activations, promotional activities and support to the marketing actions;• Responsible for sales and merchandising incentives, focused on strategic items resulting in volume and share gains;• Training and standardization of Point of Sales;• Planing tools and promotores auditing to support GTM;• Channel´s Development focusing on profitability and numeric distribution;• Category Management Coordination. -
Trade Marketing ManagerJbs May 2014 - Jan 2015São Paulo Area, Brazil• Head of Trade Marketing Channel, managing a multi-million budget;• Budget Management and investments focused on Retail clients;• Implementation of the promotional calendar (specific actions to channel/categories) focusing on return on investment;• Implementation of a platform for incentive campaigns;• Development of point of sale materials (standardization and criteria);• Fairs and Event Management (APAS, AGAS, ACATS, ABAD etc.)• Distributor Channel Development, focusing on profitability and mix.• Promotional actions and development of unique gifts;• Analysis (P/L per channel)
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Trade Marketing ManagerBunge Brasil Aug 2012 - May 2014• Management of Direct and Indirect channels (budget of R$50 million). Team of 15 collaborators, with 3 coordinators and 2 direct specialists;• In charge of the strategic planning for trade marketing;• Implementation of the on-line management tools for promotional investments;• Development project for the Distributor channel as support for RTM;• Joint business planning of major accounts;• Restructuring of contract management, with gains over and above R$5 million;• Study of Shopper behavior with the consulting firm - Tool Box. -
Category Coordinator –Sauces And FlavoringsBunge Brasil Dec 2011 - Aug 2012São Paulo Area, Brazil• Post acquisition Integration of Etti (R$180million) • Definition of the commercial policy, taxation network, pricing management and promotional investment with a focus on profitability;• Planning of the ideal mix of sales and trade strategies;• Elaboration and validation of KA client plans and other channels;• Growth of volume (8%), price (5%) and positivation (98%).
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Pricing Coordinator – Consumer GoodsBunge Brasil Jan 2010 - Dec 2011São Paulo Area, Brazil• Structuring of the Pricing department of the Consumer Goods categories;• Definition of pricing strategy, considering profitability, positioning, mix and channels;• Responsible for the project of stepped pricelist and management of the price ranging;• Restructuring of the channel policy, reducing existing conflicts;• Management of commercial promotional funding;• Analysis of results, the impact of pricing policies on the P&L and indicator management.
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Trade Marketing Coordinator | IndirectBunge Brasil Jul 2009 - Dec 2009• Responsible for managing the sale promotion calendar; • Revision of channel policy and management of sales promotion funding;• Implementation of the indicators for management, results analysis and action pay back;• Analyses Nielsen, Shopping Brasil and GFK (Indicator).
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Senior Trade Marketing AnalystSeara Alimentos S/A (Jbs Foods) Feb 2006 - Aug 2008• Management of sales promotion calendar and strategic actions based upon market analysis;• Selected for the development program Líderes do Futuro (Leaders of the Future), with job rotation in the different processes of creation, production, distribution and sales;• In charge of the programs of excellence in distributors and sales teams. -
Sales SupervisorAmbev Jul 2004 - Jul 2005• Management of multi-brand team, made up of 6 salespersons, with a portfolio of over 600 clients;• Coordination of PEX (Ambev Program of Excellence);• Implementation of the Fidelity Program - Tô Contigo -
Credit And Collection AnalystAmbev Jul 2001 - Jul 2004• Management of credit and collection processes, receipts and payments;• Leadership in strategic projects: risk management, unification of financial structures and reduction of outstanding accounts with gains of R$1.5 million
Vinicius Bolfarini Skills
Vinicius Bolfarini Education Details
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Post Graduation In Business Finances -
Graduated In Business Administration
Frequently Asked Questions about Vinicius Bolfarini
What company does Vinicius Bolfarini work for?
Vinicius Bolfarini works for Colgate-Palmolive
What is Vinicius Bolfarini's role at the current company?
Vinicius Bolfarini's current role is Trade Marketing Manager.
What is Vinicius Bolfarini's email address?
Vinicius Bolfarini's email address is vi****@****.com.br
What schools did Vinicius Bolfarini attend?
Vinicius Bolfarini attended Fundação Getulio Vargas, Universidade Ibirapuera.
What skills is Vinicius Bolfarini known for?
Vinicius Bolfarini has skills like Business Strategy, Trade Marketing, Goal Oriented, Pricing, Strategic Planning, P&l Management, Business Planning, Strategic Investment, New Business Development, Contract Management, Management, Negotiation.
Who are Vinicius Bolfarini's colleagues?
Vinicius Bolfarini's colleagues are Maximiliano Llopart, Alexandra Fehér, Vinícius Nogueira Nascimento, Jibran Hussain, Rodrigues Eddy, Armel Valencia, Shahul Hameed.
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Vinicius Bolfarini
Design Gráfico I Conhecimento Em Lettering I Comunicação Visual I Social Mídia I Criação De Conteúdo I EndomarketingMarília, Sp -
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