As the lead for Search Text Ads in Brazil, I'm responsible for (i) planning, implementing, and maintaining Search Ads plans and strategy, (ii) developing and delivering internal and external impactful pitches and workshops, (iii) creating, interpreting, and maintaining product analytics dashboards, and (iv) partnering with x-functional teams and stakeholders to influence processes, managing priorities, and lead search programs.

I spearheaded data-driven initiatives to acquire, engage, and retain customers. I leveraged research and customer insights to develop growth strategies across various channels, optimizing the user journey for maximum impact. This included collaborating with product and marketing, to ensure a cohesive experience that drove user acquisition, conversion, and revenue growth.

I helped clients navigate the digital landscape to achieve their business goals. I consulted on crafting data-driven digital strategies, focusing on areas like customer acquisition, engagement, and conversion optimization. I also provided expertise in selecting and implementing appropriate digital tools and technologies, ensuring alignment with their overall business objectives. This experience honed my ability to understand user needs, translate them into actionable product roadmaps, and… Show more I helped clients navigate the digital landscape to achieve their business goals. I consulted on crafting data-driven digital strategies, focusing on areas like customer acquisition, engagement, and conversion optimization. I also provided expertise in selecting and implementing appropriate digital tools and technologies, ensuring alignment with their overall business objectives. This experience honed my ability to understand user needs, translate them into actionable product roadmaps, and collaborate effectively across cross-functional teams. Show less

I wielded digital marketing channels to drive user acquisition and growth. I managed paid media campaigns, CRM data and activation, and SEO activation. This experience equipped me with a deep understanding of the beauty tech user journey, the ability to translate data insights into actionable product improvements, and the agility to thrive in a fast-paced startup environment.

Led paid media teams. Analyzed data & built attribution models to optimize performance & inform strategic planning.

Manage paid media campaigns and analyze data.

Spearheaded marketing strategy to drive user acquisition, brand awareness, and lead generation for our SaaS solution.