- Utilized data-driven insights to create an optimized promotional calendar, ensuring greater effectiveness and impact of campaigns;- Created dashboards in Looker Studio to monitor results and help with data-driven decision-making;- Analyzed strategies using Excel to develop and execute data-based action plans aimed at boosting user engagement and channel conversion rates;- Monitoring user experience across channels, identifying improvement opportunities and implementing solutions to enhance navigation and content interactions.

- Built personalized communications using a Customer Data Platform (CDP), which increased the click-through rate on channel content by 10%;- Data analysis to identify improvements in the conversion funnel and developed new personalized recommendations, resulting in a 10% uplift in the conversion rate;- Developed dashboards in Looker Studio and Power BI to monitor the effectiveness of created personalization strategies;- Drawing up reports to track and analyze channel performance indicators in order to suggest new strategies.

- Monitoring purchase orders to ensure that they meet the specified requirements;- Update reports and performance indicators using Excel Pivot to ensure adherence to agreed delivery deadlines; - Assist in managing the stock of products for the catalog, collaborating with other departments to ensure material availability for online channels;- Data analysis to identifiy optimization opportunities in the entire purchasing process.

- Support in organizing and maintaining purchase files, as well as preparing and updating reports and control spreadsheets;- Monitor the entire process of order requests, ensuring the compliance of orders and contracts;- Assist in negotiatins with suppliers to obtain better conditions for pricing, delivery times and product quality;- Analyze placed orders using Excel to identify opportunities for cost reduction;- Participated in a contínuos improvement Project, achieving a 25% reduction in material costs.