Prospecção de clientes e planejamento de marketing para venda de seguro de vida, incluindo revisão do site institucional e plano de inbound marketing (em andamento).

Gestão da operação de venda de cervejas em múltiplas regiões, incluindo os Estados do RJ e ES, bem como Nordeste, Centro-Oeste e parte do interior de SP. Desenvolvimento e revisão dos planos de trade marketing para aumentar a cobertura, visibilidade e sell-out dos produtos.Análise contínua do desempenho das vendas e KPI’s de execução para identificação de oportunidades de crescimento.Gestão de relacionamento com distribuidores e key accounts.Principais Projetos | Realizações:• Realização da revisão do plano de trade marketing de 2023 e criação do plano de negócios de 2024, resultando na duplicação do market share na região do Grande Rio, crescimento de 17% nas vendas no Nordeste e 21% no Estado do RJ.

In charge of sales of building supplies - metal, sink, toilet, ceramic and laminated flooring, shower - in Brazil's southeast and Midwest regions (SP excluded), with R$ 260mi annual revenue. I participate in the major sales negotiations, create trade incentive and sales team incentive plans. I also promote improvements in sales operations processes.

I used network and social media to acquire clients (B2B) so they use precatorios to get fiscal benefit (-40%).

As Head of Sales I was responsible for originating alternative assets that were distributed through our digital platform (more than R$ 95 MM originated). I also created our SALES FUNNEL ANALYSIS routine, OUTBOUND campaigns and a commercial PARTNERSHIP network to build company’s origination pipeline.As the company’s CMO I created a PROPRIETARY BRAND for assets origination (“Valor Precatorio”) , and lead SOCIAL MEDIA and GOOGLE ADS origination campaigns. Regarding the buyside, I lead the social media efforts (INBOUND) and developed EDUCATION CONTENT of alternative investments that acquired more than 1,600 platform’s active users (investors).

Sold individual life insurance plans and achieved +20% sales versus target and was ranked as the #1 LIFE INSURANCE SELLER in Brazil in early 2018, among 1,000 other life insurance agents.

Redefined still beverages STRATEGY in Brazil’s Northeast region and implemented new plans that increased by 3 times the product distribution in 3 months.ANALYZED still beverages PERFORMANCE and point-of-sales execution KPIs. In accordance to the learnings I changed the resources allocation and launched an acceleration plan focused in sales team capabilties, incentives and additional benefits to trade. This plan increased sales by 40%.Developed na acceleration plan for coolers in RJ and ES states , that increased investment by 71% and improved coolers management and execution by 33% after 4 months.

Planned Coca-Cola beverages sales and distribution in Olympic Games, FIFA World Cup and Confederations Cup. Negotiated with clients and concessions operators and developed process and sales system to attend all customers. Achieved all project targets: i) beverages were served by 3oC; ii) there were less than 2% of out-of-stocks; iii) set a new non-alcoholic sales record in FIFA eventsLead the team responsible for negotiating and activating the point-of-sales of stadium surroundings, creating a massive Coca-Cola brand visibility area known as "red zone".LED a team of 14 managers that managed more than 1,400 employees during events time, and building the best working experience of their lifes

Led the trade marketing team of the biggest Coca-Cola bottler in the Northeast of Brazil. Negotiated and approved the most important trade marketing projects of the business plan. Led the team on the detailed planning and implementation of the projects, for retailers, wholesalers and key accounts, covering: i) strategic prioritization of resources; ii) product launch; iii) store execution improvement; iv) shopper promotions; and v) sales incentives.Led the Launch of Coca-Cola 2L Returnable PET in Salvador. SIZED the OPPORTUNITY , identified key PRICE POINT and CUSTOMERS and launched the plan with commercial department (training, merchandising, performance tracking) . This plan brought 2pts of additional market share in 6 months.Managed the trade marketing team on the planning and implementation of Countryside Project, achieving 1.8pts of volume share in the countryside of the Northeast area. In order to achieve it I prioritized the company budget towards region distributors (+200%), engaged the distributors’ owners on the project and, with the team, trained distributors’ sales teams on the project implementation.

Developed and approved the northeast region bottler business plan, covering trade marketing strategies and key projects. Continuously tracked the plan’s performance, adjusted it whenever needed and engaged commercial team on its execution, achieving 2.9pts of VOLUME SHARE GROWTH.Developed the Bahia Plan, aligned its scope and additional investment. Guaranteed the correct tracking of the plan execution and achieved 3.1pts of volume share growth.Led the Kuat Integrated Program in Northeast, North and Middre-West regions, coordinating all trade marketing initiatives. This programme increased Kuat volume share in 0.5pts and turned Kuat the LEADING GUARANA BRAND in CE, RN and PI states. Led the Hybrid Bars Plan in Salvador, reviewing channel portfolio and price architecture and achieving +12pts of VOLUME SHARE GROWTH in 1 year.

Briefed and analyzed consumer and shopper researches to understand their needs. Developed the bars channel business plan. Developed the plan for snack bar channel, breaking down all trade marketing initiatives and the point-of-sales communication materials that have been used until now and that made this channel a stronghold for the Coca-Cola Company. Created the first project for restaurant channels, seting up its segmentation, key products, and creating point-of-sales communication materials as well as trade incentives. Studied dozens of shopper and consumer researches and created a rank that classified more than 80 SKUs in terms of importance at bars, in accordance to its fit with each channel and the beverages consumption occasions. This ranking was used by Coca-Cola bottlers to optimize the sales process for customers in this channel.

Managed Fanta brand marketing budget, continously analyzed Fanta brand and its competitors’ performances. I was responsible for the launch of Fanta line extension and supported the brand’s business plan development.