Vinícius Ferreira

Vinícius Ferreira Email and Phone Number

Marketing | Growth | Digital Transformation | New Business @ Grupo Metropax
belo horizonte, minas gerais, brazil
Vinícius Ferreira's Location
Belo Horizonte, Minas Gerais, Brazil, Brazil
Vinícius Ferreira's Contact Details

Vinícius Ferreira work email

Vinícius Ferreira personal email

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About Vinícius Ferreira

Marketing and Digital Transformation Manager with 16 years of experience in various industries such as Automotive, Luxury, Finance, Foods, Fashion, and Retail;I lead the creation and implementation of innovative solutions that enhance user experience, utilizing growth techniques, cutting-edge technologies, and now, Artificial Intelligence.Throughout my journey, I have executed numerous projects based on digital and technology. In addition to the companies I've worked for, I've assisted over 30 companies in taking new steps towards innovation.Highlights:- One of those responsible for transitioning the Neomerkato brand to the current Obabox;- Acting as a consultant for digital transformation, marketing, and e-commerce for over 30 companies;- Delivery of over 26 million reais in revenue for consortium operations;- Delivery of over 28 million reais in digital business for Heavy Construction Machinery operations;- Implementation/change of ERP, CRM, external sales force management, BI, and Predictive platforms;- One of those responsible for the launch campaign of Porsche Center BH;Implementation of Williamson-Dickies' E-commerce in Brazil;- Responsible for negotiating the sponsorship of Clube Atlético Mineiro in 2019;- Leader of innovation projects in the heavy machinery sector;Implementation of a robust platform ecosystem such as Oracle, VTEX, Sales Force, SAP, DealerNet, Syonet, HubsPot.

Vinícius Ferreira's Current Company Details
Grupo Metropax

Grupo Metropax

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Marketing | Growth | Digital Transformation | New Business
belo horizonte, minas gerais, brazil
Website:
metropax.com.br
Employees:
38
Vinícius Ferreira Work Experience Details
  • Grupo Metropax
    Head Of Growth & Digital Transformation
    Grupo Metropax Jan 2024 - Present
    Belo Horizonte
    I currently lead a team of 42 professionals, encompassing marketing, growth, inside sales, and digital innovation. My mission is to drive sustainable growth, optimize the commercial operation, and lead digital transformation efforts, ensuring the implementation of strategic solutions that enhance performance and efficiency across the organization.Key Projects and Responsibilities:- Implementation and management of the RD Station CRM, improving automation and tracking of customer journeys.- Development and execution of the "Embaixadores Metropax" referral campaign, focused on expanding the customer base and promoting the brand.- Complete restructuring of the inside sales department, including the redefinition of processes, goals, and support tools.- Creation and implementation of processes and routines for the Growth department, ensuring scalability of operations and strategic alignment between marketing and sales.- Coordination of the delinquent accounts recovery campaign, increasing recovery rates and engagement with overdue customers.
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  • Grupo Zelo
    Marketing And Communication Manager
    Grupo Zelo Jul 2022 - Jun 2023
    Belo Horizonte
    In addition to leading the Marketing and Product departments at Du Benefícios, I was quickly invited to take on the challenge of heading the national marketing for Grupo Zelo. This was a significant task as the group has more than 316 locations across Brazil. I would like to highlight some notable achievements:Offline Marketing: I led comprehensive campaigns, including TV advertising, out-of-home (OOH) campaigns, managing spokespersons, and coordinating the demand for trade marketing materials.Online Marketing: I structured the customer journey, developed lead generation strategies for the sales team, and managed performance agencies to optimize online results.Multidisciplinary Management: I led a multidisciplinary team spread across different regions of Brazil (Ceará, Minas Gerais, Rio de Janeiro, and São Paulo), ensuring a cohesive and efficient execution of marketing strategies.Website and E-commerce Overhaul: I successfully led the overhaul of Grupo Zelo's website and e-commerce, enhancing the user experience and driving conversions.
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  • Ducash
    Marketing And Product Manager
    Ducash Jul 2022 - Jun 2023
    Belo Horizonte
    I led strategic initiatives in the product and marketing domains, playing a key role in optimizing the application. I highlight some achievements during my tenure:App Enhancement: I conducted significant refactorings in the application, implementing improvements that enhanced the user experience.User Base Clustering: I utilized advanced clustering techniques to segment our user base, providing a deeper understanding of customer behavior.Push Notifications Calendar and Execution: I developed and executed effective push notification strategies, increasing user engagement and boosting retention.Development Agency Management: I efficiently coordinated development agencies such as DTI and RARO, ensuring high-quality deliveries aligned with company objectives.Leadership of PO Teams: I managed teams of Product Owners, fostering effective collaboration between departments and ensuring the successful implementation of initiatives.Strategic Delivery Prioritization: I worked closely with the leadership to prioritize and align deliveries with the company's strategic goals.
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  • Carapreta
    Head Digital
    Carapreta Feb 2021 - Jun 2022
    Belo Horizonte
    Driving the digital transformation within the group, implementing strategies & tools that optimize costs or bring new revenue, as well as digital marketing strategies focused on branding and performance;• Management of a team of 8 employees;• Digital Product Development;• Implementation of Inbound & Outbound strategies;• UX optimizations of already developed platforms;• Implementation of CRM tool;• Implementation of nutrition flow;• Team development training;• Media negotiations on portals,• Commercial partnerships and franchises;• Implementation of agile methodologies in the company;• Development and monitoring of OPI's and KPIs of the operation;
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  • Grupo Bamaq
    Digital Transformation And Growth Manager
    Grupo Bamaq Mar 2018 - Oct 2020
    Responsible for the implementation and management of the Bamaq Group's digital transformation, marketing and new business nucleus. Our role is to provide all group companies (Bamaq Consórcio, CGF Corretora de Seguros and our dealerships: Mercedes-Benz, Porsche, Iveco, Fiat, New-Holland), in business, innovation, brand positioning in an online environment and offline, performance campaigns, lead generation, events and user UX.Currently the focus of my work is the operation of Bamaq Máquinas, encompassing the sales and after sales part, supporting our 16 operational areas.Featured Projects:- Responsible for negotiating the Sponsorship of Clube Atlético Mineiro in 2019;- Implementation of the Porsche Center BH launch campaign;- Optimization of the entire purchasing experience of Bamaq Consórcio customers;- Deployment of platforms and (or), new ERP, CRM, external Team Management platforms and projects, BI platforms;- Delivery of more than 35 million in business generated through digital performance media.
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  • Obabox
    Marketing And Product Manager
    Obabox Jan 2017 - Mar 2018
    Belo Horizonte E Região, Brasil
    Responsible for the marketing and product R&D area at Obabox.Featured Tasks:- Strategic planning with the board;- Management and analysis of product KPIs;- Product management and prioritization with the Design teams (UX, wireframe and layout) and the Development teams (front-end and back-end), applying agile methodologies;- Market and competitor analysis to identify opportunities and threats;- Creation of sales incentive campaigns;- People management;- Monitoring of goals;- Product R&D;Featured Projects:- Responsible for the migration project of the umbrella brand Neomerkato to Obabox;- Responsible for the implementation of the Obabox exclusive product line. Altogether, in 12 months, there were 15 exclusive products.
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  • Intralot
    Digital Marketing Strategist
    Intralot Nov 2015 - Dec 2016
    Belo Horizonte, Minas Gerais, Brasil
    Responsible for planning and implementing digital strategies;- Creation, monitoring, management and analysis of all sources that generate traffic, such as email, SEO, SEM and social campaigns;- Planning of digital campaigns and social strategies;- Analysis and monitoring of performance indicators;
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  • Dickies®, A Williamson-Dickie Mfg. Co. Brand
    E-Commerce Specialist
    Dickies®, A Williamson-Dickie Mfg. Co. Brand Dec 2014 - Nov 2015
    Belo Horizonte Area, Brazil
    - Digital Product Development;- Prospecting partners for the business;- Analysis of proposals and contracts according to technical and commercial feasibility;- Development forecasts and business plan;- Analysis of financial return and market adherence according to the public and product profile;- Interface with various departments, such as legal, commercial, technical;- Information Architecture, Design, UX, IT and external developers;
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  • Club Comunic
    Ceo & Co-Founder
    Club Comunic Oct 2012 - Nov 2014
    Belo Hozironte
  • Eletrocell
    E-Commerce Manager
    Eletrocell Jan 2012 - Oct 2012
    Belo Horizonte Area, Brazil
    As an e-commerce manager, I serve the entire online business strategy, leading the areas of marketing, sales, planning and budgeting, operations, telemarketing and B2B.Highlighted tasks:- Team management;- Development of management tools and KPIs;- Strategic planning and management;- Review of procedures performed in the operation;- ROI analysis on multiple platforms;- Logistics and customer relationship management;- Management of the online marketing mix.
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  • Obabox
    Business Supervisor
    Obabox Jul 2007 - Jul 2011
    Belo Horizonte Area, Brazil
    The experience I gained from working at Obabox was invaluable. When I started my career at Obabox, the e-commerce market was in its early stages of development, so we tested a lot over the years and this gave us the opportunity to learn and optimize from experience and execution. My experience with the team allowed me the opportunity to develop all the business strategies and tools used to manage the results.At Obabox I got involved in countless challenging tasks, from the management of more than 100 retailers who were part of the chain to the monitoring of the company's pilot site, Safarishop, where I had the opportunity to see the entire marketing mix and commercial strategies.Featured Tasks:- Responsible for a team of 10 employees;- Approval of offers and parts for placement;- Development of promotions and commercial conditions;- Development of strategies for display media campaigns and sponsored links;- Media negotiations on portals, commercial partnerships and franchises;- Analysis of marketing e-mails for third parties;- Strategic analysis of campaigns;- Consultancy and monitoring of franchisees in the Neomerkato chain;- Strategic creation of campaigns for franchisees in the Neomerkato chain;- Monitoring of commercial representatives.
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Vinícius Ferreira Skills

Marketing Online E Commerce Marketing Digital Publicidade Online Marketing Por E Mail Google Analytics Online Marketing Online Advertising Marketing Strategy Marketing Digital Marketing Email Marketing Marketing Social Seo Social Media Ppc Start Ups Online Ad Ppc Crm Business Strategy Digital Strategy Social Media Marketing Link Building Lead Generation Management Planejamento Empresarial Big Data

Vinícius Ferreira Education Details

Frequently Asked Questions about Vinícius Ferreira

What company does Vinícius Ferreira work for?

Vinícius Ferreira works for Grupo Metropax

What is Vinícius Ferreira's role at the current company?

Vinícius Ferreira's current role is Marketing | Growth | Digital Transformation | New Business.

What is Vinícius Ferreira's email address?

Vinícius Ferreira's email address is fe****@****.com.br

What is Vinícius Ferreira's direct phone number?

Vinícius Ferreira's direct phone number is +131870*****

What schools did Vinícius Ferreira attend?

Vinícius Ferreira attended Centro Universitário Una.

What are some of Vinícius Ferreira's interests?

Vinícius Ferreira has interest in Extreme Programming, Professional Networking, International Travel, Corporate Financial Reporting, Politics, Education, Poverty Alleviation, Science And Technology, Strategic Planning, Organizational Development.

What skills is Vinícius Ferreira known for?

Vinícius Ferreira has skills like Marketing Online, E Commerce, Marketing Digital, Publicidade Online, Marketing Por E Mail, Google Analytics, Online Marketing, Online Advertising, Marketing Strategy, Marketing, Digital Marketing, Email Marketing.

Who are Vinícius Ferreira's colleagues?

Vinícius Ferreira's colleagues are Carlos Alexandre, Isnã Araujo De Sousa, Atanaufo Ramalho, Thiago Cordeiro, Mariangela Gusmão, Gustavo Alves, Mirrayne Ester.

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