Vinícius Koch Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

I currently lead a team of 20 professionals, including strategists, creatives, and account managers. As a seasoned brand strategist, I've managed a range of branding projects, from brand repositioning and naming to brand architecture and communications planning. Working for major companies such as Banco do Brasil, Mercado Livre, Localiza, Heineken, Raízen, Shell, and PRIO.

São Paulo, São Paulo, Brasil

São Paulo, São Paulo

Locaweb (Bovespa - LWSA3) is a leading B2B tech company in LATAM, offering a wide range of solutions for small and medium-sized businesses. I led the branding and communications team, partnering with product, performance, and business people, to help the company find its brand positioning and translate it into cohesive messaging.I was responsible for:- Raising brand awareness and consideration.- Developing 360º branding campaings.- Developing demand generation and launch campaings for SaaS products.- Coordinating brand communication across several touch points (Social Media, PR, Digital, Traditional Media and Events).- Planning and executing Content Strategy and Digital Marketing programs.- Planning quarterly and annual comms and branding calendar. - Overseeing the work of 3 agencies (advertising, social and PR).- Reporting campaigns results and communication projects ROI. - Managing brand KPI's, department OKR's and marketing budget. - Leading a multidisciplinary 8-person team.

São Paulo, São Paulo, Brasil

Florianópolis E Região, Brasil

Neovox is a advertising agency in Santa Catarina, Brazil. My role as Planning and Strategy Manager was to: - Develope brand and communication strategy for clients from several segments.- Lead consumer and market research.- Create Digital Marketing programs.- Help clients to implement Content Strategy and Digital Marketing projects.- Create integrated campaign strategies.- Overseeing Media and B.I campaign reports.Clients: Citröen (south market), Intelbras, Engie, Sicoob, Portobello Cerâmica, SECOM.

Florianópolis E Região, Brasil

Florianópolis E Região, Brasil

Tiki is a Digital Advertising Agency in Santa Catarina, Brazil. As a Digital Strategy Assistent I was responsible for developing Social Media Strategies and Community Management for SENAC, Uatt? and Ford (south market).