Currently as Strategy and Innovation Director at VMV Group, I constantly seek new knowledge, through courses and experiments, combining the ability of my clients, employees and my diversity of knowledge to achieve new results, mixing creativity and innovation.I began my trajectory as a trainee at Itaú Unibanco, having the opportunity to undertake courses in management, finance, economics and planning at the best educational institutions in the country. I worked with mapping and implementation of processes, getting to know credit processes and launching financial products. I concluded my experience by being promoted to Senior Business Advisory in the Joint Venture with Ipiranga where I developed the credit card sales strategy, generating 72% growth, and creating a unique KPIs dashboard. I started Relationship Marketing, being responsible for the activation and retention of new clients, implementing the first activation and retention contect rule and the new benefits program, following all the communication with the client, up-sell and cross-sell.In 2011, I went to Oi, in the newly created Digital Relationship Directorate. As a specialist, I designed the strategy to activate digital service channels, in addition to the launch of Minha Oi, an ​​online self-service (15 million registered terminals) and the paperless billing service (1 million bill added). Soon I was promoted to Social Networks and Digital Expansion Manager, Manager managing content and social service (more than 2 million followers).In 2015, I took on the role of Digital Strategy Director for TNCOM agency, being responsible for the digital strategy, including content, tone of voice, social relationship and media for TNCOM clients. It brought significant gains in conversions in sales, increased the relevance of customers' digital channels and perception of end-customer quality.