Strategic Marketing Acquisition Leader, responsible for Users, Leads, and Sales.My team and I are responsible for driving revenue growth through the acquisition of new customers and sales using data-driven strategies involving SEO and Paid Media (Meta, Google, Bing, TikTok, and Affiliates). Our approach encompasses both the acquisition of new users and leads, as well as the maintenance of active monthly users and website performance.Currently, our main goal is to establish Desktop as a leader in the telecommunications sector in the interior of São Paulo.-Cases Performance 2023-(YouTube)In July 2023, I assisted in launching DESKTOP's first omnichannel TV campaign, focused on generating awareness with the message "Knock, Knock, Desktop! The internet that plays along!"Voted as the most-watched video in the telecommunications sector in Brazil in July 🏆40% increase in brand interest 🏆74% increase in lead capture. 🏆(Google Search Ads)Desktop saw a growth of +82.6% since the beginning of the year in CTR, having a 1.5x higher attractiveness than the peer set. 🏆Desktop had a CTR of +22%, reaching almost 30% in August. Desktop's CTR is 1.8x higher than the main competitors in SP. 🏆

Responsible for the entire user acquisition and conversion strategy of Paid Media, identifying growth opportunities and implementing effective strategies to accelerate company growth.- Organizing the marketing launch plan and preparing for digital campaigns.- Planning digital marketing strategy based on KPIs.- Working on marketing creatives and copy with a focus on performance.- Executing performance campaigns on Facebook, TikTok, Bing, Twitter, Affiliates, and Google.Analyzing performance based on data using adjustments and creating a marketing report.- Creating Dashboards and Reports.- Analyzing data such as CPC, CTR, CPL, CAC, Retention, and ROAS, and planning data-driven media campaigns.- Leading the Performance & Growth department and providing performance data to other areas.Coordinating the team for implementing optimizations in strategies with a focus on established KPIs and goals.

I led the Acquisition team reporting to the CEO and CMO. Responsible for developing and executing strategies for attracting new users (B2C) and New sellers (B2B). During this period, I actively participated in the main objective of 2021, which was to transform Facily into the first Unicorn of Social Commerce in Latin America. Goal with Praise in December 2021. Goal achieved in December 2021. 🦄[Work Tasks]- Develop and coordinate the execution of Growth strategies in different channels such as: Facebook ADS, Google ADS, TikTok, Affiliates and Programmatic Media. Aiming at objectives such as: User acquisition, LTV, Churn and base reactivation.- Development of media plans based on week/month KPIs.- Creation of dashboards in Google Data Studio to monitor results on the fronts of new user acquisition, user retention, churn, LTV and budget control.- Present results in daily meetings with the M-Team- Coordinate the team to implement optimizations in strategies focused on KPI's and established goals.

My main role within Hagens is to align as a growth strategy generating digital growth, sales and leads for the agency's clients.Driving the growth of traffic and sales using media (Google, Facebook, Linkedin, Instagram and affiliates), creating engaging and optimizing the constant growth of channels.Doing constant tests, exploring new paths and ideas. Providing consistent reporting and analysis to determine campaign performance.[My tasks at hagens]- Management and monitoring of lead acquisition and sales KPIs- Daily monitoring of website conversion metrics- Media management and planning with a focus on lead acquisition- Media management and planning with a focus on sales conversion.- Monitoring of lead qualification and customer sales funnel- Alignments with technology, creation, data, sales and operations teams- Report Creation- Action plans based on data analysis- Media Parameterization- Budget management and financial control of the media- Media Campaign Optimizations (Facebook, Google and Linkedin)

Helping to align digital growth strategies by generating and increasing leads for UNISUAM.Planning strategies for digital marketing campaigns, inbound marketing for lead capture and customer retention.Monitoring of performance indicators SEO, Facebook ADS, Google Adwords, Google Analytics and construction of weekly reports with analysis on product performance.Also acting as Growth hacking looking for new tools, doing experiments and generating ideas for optimization.

As a Performance Media analyst my role at Agency Número 7 is to align growth strategies generating digital growth and increasing leads for clients. Drive the growth of paid media traffic, creating strategies and optimizing the constant growth of existing channels like Google, Facebook and Instagram.Doing constant tests, exploring new paths and ideas. Provide consistent reporting and analysis to determine campaign performance. Among other activities always focused on the digital medium.

Responsible for coordinating the entire Digital Marketing area of the company. I take care of the production of content and the planning of social network actions, in addition to doing SAC 2.0. I produce reports, analyzing the results of online campaigns and identifying possible opportunities.I also plan Google AdWords actions, preparing planned for online sales, conducting research of target audience, I take care of online crisis management and I also trigger email marketing, always focusing on the best result of the company.