Vini Sharma Email & Phone Number

Toronto, Ontario, Canada

• Project strategy: Determine project scope & objectives to develop project plans, budget, schedule and communication plan. Also, facilitate UAT for defect free delivery
• Sprint planning: Collaborate with product owner and team to validate and prioritize product backlog items
• Capacity planning: Capacity planning for sprints by identifying & tracking hidden tasks.
• Sprint tracking: Create sprint burndown charts and maintain sprint activities in JIRA to track progress
• Organize scrum meetings: Conduct daily stand up meetings with the team for task management & review
• Organize sprint retrospectives: Facilitate discussions within team to improve sprint velocity

• Strategy & Budgeting: Develop and implement geographical level strategic marketing plans and allocate budget against each marketing enabler
• Digital Strategy: Create and implement social media strategy, optimizing online presence by creating relevant content and on-page SEO
• Content Strategy: Partner with domain stakeholders and agencies in creating content aligned to latest industry themes and business priorities to showcase value proposition
• Lead Generation: Capture leads by participating in sponsored industry events and through online campaigns
• Analytics: Analysis of campaign & website performance using Google/ Adobe analytics to take corrective actions
• Market Research: Provide business with actionable insights, along with comparative competitor research findings

Leeds, United Kingdom

• Triple Crown accredited MBA and Business School: AMBA, AACSB and EQUIS (Top 1% in the world).
• Consultancy advice to a UK-based HRM firm on how to grow their online presence and expand their business by identifying growth opportunities and strategically targeting their clients from the top 100 growing companies.
• Developed strategic marketing plan for the case of L’Oréal group to increase its share in Indian men’s market.
• Worked within a cross-cultural group of students and developed new business strategy for the case of Warner Music Group. The work involved identification of potential emerging market entry and new music company.
• Developed an independent project for a UK based television and broadcasting company ITV, to analyse the use of new technological tools (Internet of Things) for smooth operations and to understand television audience.
• Developed a scalable and sustainable business plan for a fishery community in Madagascar as part of MBA One Planet Sustainability Challenge for Blue Ventures: a non-profit organization.

Gurgaon, India

• Achievements:
• Best Team for timely product delivery
• On the spot award, for outstanding performance as a team memberResponsibilities:
• Requirement Gathering: Captured requirements from business analysts and developed high-level test design with acceptance criteria
• Framework Creation: Accountable for operation and integration of functional modules in automation framework
• Quality Assurance: Designed, developed and executed automated test scenarios to ensure product quality

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Activities and Societies: Student Representative of Full-Time MBA. Active member of the school charity shop.Masters in Business.

Bachelor'S Degree, Information Technology, Honors Degree

Activities and Societies: Member of Inter-College Fest Organizing Committee and managed funds for the same. Actively participated in.