Vinitha V. Email & Phone Number

Montreal, Canada Area

 Identified, Planned and executed technical SEO recommendations. Experienced using Google Analytics, Google Search Console and other third-party tools for SEO Analysis, Reporting. Experienced in SEO and Reporting specially on Organic Traffic data and site architecture, site speed, analyze indexing/crawl errors, Canonicalization, structured schema mark up. Involved in landing page optimization. Sitemap and robots.txt file management Skilled in A/B Testing optimization Technical working experience on HTML, CSS & JavaScript (SEO) Performed on and off page Technical SEO Audits and competitor analysis Excellent understanding of major Google Algorithm updates and its impact organic search strategies Optimized Facebook page of the company.

Montreal, Quebec, Canada

Coimbatore Area, India

 Optimized keyword use and effectiveness Monitored effectiveness of Search Engine Optimization (SEO) and marketing programs in terms of Traffic Researched, Analysed & Optimized Traffic Assisted the marketing team with developing and implementing social media strategies Fulfilled customer needs online based on their needs and goals in a Digital Environment Skilled in Web Analytics (Google Analytics, Web Trends), advanced data analysis techniques (customer segmentation, predictive modeling). Analyzed website performances to improve customer experiences. Coordinated with Data Analyst to oversee web analysis operations. Drove core insights from available data by executing A/B tests that resulted improvements in site execution and experience. Interpreted data and transformed information in to meaningful business conclusions Worked on various Digital domains supporting various brands and partners. Improved online sales for brands, site performance and overall user experience, ultimately leading to an increase in ROI. Provided value added analysis by anticipating the needs of the Digital Channel teams. Managed and optimized search engine marketing (SEM) campaigns, primarily on Google AdWords. Researched Keywords, set-up Campaigns (Built ad groups by keyword relevancy, configured campaign settings, added negative keywords). Optimized KPI to maximize ROI within budget. Ensured SEM campaigns are set-up to deliver competitive advantage being aware of competitive activity in paid search. Delivered detailed strategic recommendations, interpretation, guidance that drove business performance. Produced & managed keyword research, technical, content and SEM audits – analyzed and optimized recommendations. Developed and tested new campaigns that resulted in better target users and improved overall marketing efficiencies.

Coimbatore Area, India

 Managed Social Media Planning for execution of Marketing Strategies and Community Management Managed & performed successful social media campaigns including Facebook, Twitter, Instagram & Pinterest etc. Monitored online presence of Company Brand and engage with users strengthening customer relationship. Used the email marketing tool effectively to copyright email content and designing the email templates Entered data, updated and maintained the company information in the company knowledge base.

Bachelor'S Degree, Information Technology

High School Diploma, Computer Science