When Covid caught the B2B community off guard, thousands of tradeshows, design agencies and suppliers were forced to go digital. With the septre of the pandemic slowly lifting, business is back but with a twist. Businesses need a hybrid model where they run year round, with digital commerce filling the gaps of real world events. Ribbon is at the epicenter of this digital transformation with a multi-brand commerce platform driving growth for brave new businesses.

We are fulfilling a designer's dream to get into the best retail stores. SKUE is a wholesale marketplace where indie retailers guide designers towards making products customers want. Guidance includes making products store ready, pricing and sharing their wishlist (Request for Goods) so designers know what to make next. And retailers can source products based on real market demand. 
This is really missing now in the sourcing process. With this virtuous cycle, the objective is to expand the $41B specialty retail industry. 

skue.co

Worked with the leadership team to set up a culture and process to build products for marketing. Useful, entertaining, digital or real world things created to anchor a marketing campaign or support it. It was a part-time role that had full-time effect on the agency’s creative approach.

The challenge here was to differentiate Box from competitors Dropbox and Google Drive through a combination of product marketing, social campaigns and branded experiences. With a successful rebrand, Box emerged from its adolescent years with a IPO home run in Feb 2015. It is now a well established brand and continues to influence Wall Street's notion of how work will get done in the future. I feel honored to have worked with such an amazing team.

West is a creative consultancy born out of the free-thinking, entrepreneurial spirit of Silicon Valley. West partners with pre-IPO companies as an embedded marketing team to work closely on strategy and advertising campaigns.

Milllenials are a tough crowd. I worked with NY teams to help traditional brands like Wheat Thins, Tiffany's and Verizon relate to this age group. I was also involved in new business wins which helped double the agency's size.

This was a period when the medium for delivering ideas was changing fast. I worked with Audi, Nike, XBOX and Google to weave digital narratives into integrated campaigns. Didn't matter if it was a web app, video, website (or a combination) as long as it told a great story people wanted to pass around.

Amp'd mobile, Rail Europe, Blue Shield of California. Played a huge role in launching a new sports channel Versus.

Worked on Nintendo, McDonald's, P&G. Learned how to craft TV spots and present ideas with theatre.

Shared everything I knew about finding great ideas and jobs.