Key member of Centre of Excellence (COE) team which is working closely with the top management and revenue teams for Sales Strategy, Planning and Analytics.Key projects-1. Automation of digital sales funnel tracking and analytics.2. Sales process streamlining3. Trends, insights and recommendation analysis4. Converged reporting - TV + Digital revenue & traffic/inventory5. Sales planning & market intelligence tools.6. Rate optimization and ad product packaging/bundling7. New initiatives enabling a targeted market outreach for Sales.

Medisage is a global knowledge platform for healthcare professionals.At MediSage, -I managed all the data science initiatives and ensured timely delivery of analytical products and solutions.-Formulated data driven best practices for various functional areas like sales, marketing and operations.-Created strategies for new product features and implemented smooth data acquisition and analysis process.

Spinnaker Analytics is a US based predictive analytics company which specializes in developing advanced — yet intuitive — solutions for global clients, simplifying decision making and accelerating results.At Spinnaker Analytics, my primary role was to perform focused analysis on the client data, derive actionable insights from the analysis and provide business recommendations to key stakeholders. Clients mostly belonged to Financial Services, E-commerce, Retail and Consumer Goods sectors based out of North America, Europe, Middle East and India.

Haptik builds Intelligent Virtual Assistant solutions that enhance customer experience and drive ROI for large brands.At Haptik, - I headed a team of 13 bright minds to drive business operations for one of the channels of the application. - Managed transactions, refunds and customer support to enhance user experience on the channel.- Helped the marketing, growth and strategy team to effectively implement campaigns.- Helped the ML team in designing the ideal chat flow by tagging responses from the users to increase the accuracy of the chatbot.