Affordabook searches over 20 of the most trusted book stores on the web to find the lowest prices on books and textbooks.

• Primary Marketo Administrator, responsible for implementing all integrations, marketing programs, lead scoring, and creation of new fields/assets. • Work with demand generation teams to execute marketing programs through Marketo from both an operational and best practice perspective. Programs include website campaigns, nurture/drip programs, gated content, SEM, events, digital and print advertising. • Responsible for acquisition of new email lists, from acquiring, to de-duplicating, standardizing, appending data through third party providers and ultimately adding them to the appropriate part of the marketing/sales funnel. • Built new marketing attribution model by implementing Full Circle Insights, built out various models based on departmental feedback. Created Lead/Opportunity goals based on previous conversion data and helped guide budget decisions with ROI analysis.

• Managed and executed lead generation activities for WorkWave, including SEO, SEM, pay-per-lead programs, email, and events. • Implemented Marketo into a live environment that fully integrated with our SFDC instance. • Trained marketing team on best practices and how to manage their programs. • Created reports and dashboards in Marketo/Salesforce for all marketing teams.

Performed search engine optimization for over 100 pest control companies. Held monthly report calls with clients.

V for Vinnie provides internet marketing and consulting to small businesses.