- In charge of client experience and communications and ensuring project deadlines - Onboarded new clients: Created warm welcome for clients, set expectations, and project deadlines, and gathered information from clients needed to launch their campaigns and hand it over to appropriate team members. - Held weekly update meetings to go over KPIs and quality data of their campaign results, bridge information, ask for clients' feedback and work with internal teams to create improvements in… Show more - In charge of client experience and communications and ensuring project deadlines - Onboarded new clients: Created warm welcome for clients, set expectations, and project deadlines, and gathered information from clients needed to launch their campaigns and hand it over to appropriate team members. - Held weekly update meetings to go over KPIs and quality data of their campaign results, bridge information, ask for clients' feedback and work with internal teams to create improvements in strategy, content, or needed change in direction.- In charge of upsells, and service add-ons as well as continued contract.- Ensured that project information was accurate and up to date for clients in CRM (Monday), while making sure processes were followed and delivery timelines met by appropriate members of the team. - Maintained regular internal meetings with media buyers to go over clients' campaigns, and struggles or bottlenecks that needed to be resolved, shared wins, and developed process improvements. - Developed SOPs and presentations updated for internal processes, such as Onboarding presentations, media buyer SOPs, weekly reporting, training resources for clients, etc. Show less

- In charge of being the main point of communication with members to ensure they attended member events and received the support needed, they could get the most value and continued to finance the yearly membership.- Managed email marketing campaigns for clients to attend events (such as the COA Symposium and 28th BRAVO Business Awards) as well as assured attendance from more than 100 CEOs, CFOs, and CSOs.In charge of coordinating smaller events (approx 10 yearly events) such as the CFO… Show more - In charge of being the main point of communication with members to ensure they attended member events and received the support needed, they could get the most value and continued to finance the yearly membership.- Managed email marketing campaigns for clients to attend events (such as the COA Symposium and 28th BRAVO Business Awards) as well as assured attendance from more than 100 CEOs, CFOs, and CSOs.In charge of coordinating smaller events (approx 10 yearly events) such as the CFO Forum in Miami (20 attendees per event) including set-up and post-event cleanup.- In charge of maintaining member information updated in CRM to ensure visibility and strategic input/ recommendations to the executive team. - Responsible for administrative tasks such as quoting venues and food for events, coordinating office supplies and inventory, overseeing IT functionality (TV screens, projectors, computers), communicating with the management office over any repairs needed, and keeping invoices for VP of Miami COA. Show less

- Built and strengthened long-lasting client relationships with 20+ clients based on effective communication, efficient onboarding practices to understand client needs and expert feedback on campaign performance. - Liaised between clients and creative, media buying, and leadership departments to coordinate tasks, making sure social media and email marketing campaigns were launched with quality and on time. - Secured high-value accounts through consultative reporting, offering effective… Show more - Built and strengthened long-lasting client relationships with 20+ clients based on effective communication, efficient onboarding practices to understand client needs and expert feedback on campaign performance. - Liaised between clients and creative, media buying, and leadership departments to coordinate tasks, making sure social media and email marketing campaigns were launched with quality and on time. - Secured high-value accounts through consultative reporting, offering effective customer solutions to issues and promoting business opportunities. Show less

Oversaw 35+ client's campaigns (mostly FB ad campaigns) and sales funnels. My main objective was to build a relationship with the client, understand their needs and goals, and communicate strategies, feedback and results (impressions, CPC, CTR, etc). In charge of understanding the campaign strategy and look into the campaign performance and what could be improved (copy/ images/ offer/ target audience of FB). Communicate needs and goals to media buyers and the marketing team, as well as… Show more Oversaw 35+ client's campaigns (mostly FB ad campaigns) and sales funnels. My main objective was to build a relationship with the client, understand their needs and goals, and communicate strategies, feedback and results (impressions, CPC, CTR, etc). In charge of understanding the campaign strategy and look into the campaign performance and what could be improved (copy/ images/ offer/ target audience of FB). Communicate needs and goals to media buyers and the marketing team, as well as make suggestions to improve results. Show less

• Partnered with local associations to collaborate in promoting women’s leadership and entrepreneurship.• Achieved more than $30.000 (60% of operational budget) in net funds through fundraising events such a Vital Voices Golf Tournament, Mentoring Walk, and others such as in kind donations.• Built relations with private sector donors and cultivated new donors. Cultivated relationships and created alliances and partnerships with associations, chambers, coaches and trainers and private… Show more • Partnered with local associations to collaborate in promoting women’s leadership and entrepreneurship.• Achieved more than $30.000 (60% of operational budget) in net funds through fundraising events such a Vital Voices Golf Tournament, Mentoring Walk, and others such as in kind donations.• Built relations with private sector donors and cultivated new donors. Cultivated relationships and created alliances and partnerships with associations, chambers, coaches and trainers and private companies.• Developed new strategy to achieve grants from international organizations (in process). • Improved quality of processes and content in our Mentoring Programs, and developed new services such as company trainings and a local Entrepreneurs Fair. Show less

Responsible for strategy and implementation of activities dedicated to educating and advising students on career development topics, and connecting them to opportunities for internships and MBA level positions within leading companies in Latin America. Improved Placement Rates to 62% of graduates placed by 3 months, from 45% in the past year.• Led and implemented a Professional Development Program which improved students employability.• Oversaw development of new Interactive Job… Show more Responsible for strategy and implementation of activities dedicated to educating and advising students on career development topics, and connecting them to opportunities for internships and MBA level positions within leading companies in Latin America. Improved Placement Rates to 62% of graduates placed by 3 months, from 45% in the past year.• Led and implemented a Professional Development Program which improved students employability.• Oversaw development of new Interactive Job Portal which improved recruiter’s accessibility to students and graduates profiles, increasing the number of MBA job opportunities available.• Identified and met with with C – level hiring managers and high level executives in Central America and Peru to discuss their challenges in MBA talent acquisition, improving pipeline of companies interested in hiring INCAE students by +70%.• Partnered with business associations to increase their awareness of INCAE Career Services as an added value to their associates, mostly multinationals and larger companies.• Organized the annual INCAE Career Fair, improving the number of interviews held by students by 50% from past years, and with A ratings in company satisfaction. Show less

Delivered updated investment promotion strategy for the manufacturing and outsourcing sectors for the agency. Analyzed Nicaragua´s potential for inward investment, identifying target markets, sub-sectors and niches of focus to attract foreign investment and provided recommendations of promotional strategy.- Supervised delivery of a "Proactive Investment Promotion Manual" for PRONicaragua, which will covers the stages of planning, organization, execution and follow up for 3 different… Show more Delivered updated investment promotion strategy for the manufacturing and outsourcing sectors for the agency. Analyzed Nicaragua´s potential for inward investment, identifying target markets, sub-sectors and niches of focus to attract foreign investment and provided recommendations of promotional strategy.- Supervised delivery of a "Proactive Investment Promotion Manual" for PRONicaragua, which will covers the stages of planning, organization, execution and follow up for 3 different investment promotion activities: tradeshows, investment missions and investment forums. Show less

In charge of the Investment Promotion Department and the formulation and execution of an Annual Operating Plan to attract new quality investment and generate jobs into the country. Managed team of 11 including five direct reports, as well as an annual budget of +$100 K.• Led the organization and execution of promotional activities that resulted in the attraction of +$334 million in new investment and the generation of +10,000 jobs. • Part of team which led and accompanied a high… Show more In charge of the Investment Promotion Department and the formulation and execution of an Annual Operating Plan to attract new quality investment and generate jobs into the country. Managed team of 11 including five direct reports, as well as an annual budget of +$100 K.• Led the organization and execution of promotional activities that resulted in the attraction of +$334 million in new investment and the generation of +10,000 jobs. • Part of team which led and accompanied a high level public-private visit to Europe which strengthened commercial ties and improved the country´s image for doing business.• Leveraged the investment promotion team, resulting in a more effective and knowledgeable team.• Advised many inter-agency projects such as the drafting of a National Investment Policy, Proyecto Nicaragua Digital, and PRONicaragua’s Five Year Strategy.• Guaranteed quality execution of consultancy projects which increased institutional capacity to attract investment.• Actively contributed in strategic projects in collaboration with institutions such as UNDP, CEGESTI and SDC, in topics such as productive chaining, social impact, gender equality, knowledge management and sustainability.• Co-organized 3rd meeting between Central American Investment Promotion Agencies and SIECA, which improved collaboration, exchange of best practices and helped to build synergies. Show less

Developed and implemented a business plan to deliver sector objectives to attract, retain and add value to inward investment into the United Kingdom’s Food & Drink and Retail sector.• Facilitated investment projects of + $100 million into the United Kingdom (new investment andexpansions).• Generated a pipeline of 50+ qualified foreign invest leads.• Provided guidance and key connections to executives at Fortune 500 companies present in the UK market, such as Wal-Mart, Whole… Show more Developed and implemented a business plan to deliver sector objectives to attract, retain and add value to inward investment into the United Kingdom’s Food & Drink and Retail sector.• Facilitated investment projects of + $100 million into the United Kingdom (new investment andexpansions).• Generated a pipeline of 50+ qualified foreign invest leads.• Provided guidance and key connections to executives at Fortune 500 companies present in the UK market, such as Wal-Mart, Whole Foods and Frito Lay (PepsiCo).• Established relationship with key association groups to build market awareness of UKTI.• Traveled throughout Texas, Arkansas and Louisiana attending tradeshows and meeting companies to promote investment into the UK.• Visited top UK Food & Drink organizations and research centers to build sector network.• Undertook sector and FDI training at UKTI Headquarters in London. Show less

Created innovative strategy for Regional Development Department, which attracted foreign investors. Led plan to divide country into business units, focusing on regional strengths, assets, and potential. Planned and drove execution of investment promotion strategy in alignment with contribution agreement with Millennium Challenge Corporation MCA. Promoted West Nicaragua and Caribbean regions as ideal investment destinations. Served as facilitator and advisor for potential investors.• Managed… Show more Created innovative strategy for Regional Development Department, which attracted foreign investors. Led plan to divide country into business units, focusing on regional strengths, assets, and potential. Planned and drove execution of investment promotion strategy in alignment with contribution agreement with Millennium Challenge Corporation MCA. Promoted West Nicaragua and Caribbean regions as ideal investment destinations. Served as facilitator and advisor for potential investors.• Managed initiatives resulting in acquisition of $191.5 million in investment and creation of 2,380 direct jobs in tourism, manufacturing, and food industries for the West Nicaragua Region.• Facilitated negotiations for oil drilling project in Caribbean Coasts of Nicaragua.• Organized first agri-business, tourism and forestry investment forums in the West Nicaragua region.• Delivered presentation during "Green Opportunities with an Orange Touch" forum in San Jose, Costa Rica, targeting Dutch investors with interest in fruits and vegetables projects in Central America.• Represented ProNicaragua at "All Candy Expo" 2006 in Chicago, USA.• Managed $500 K dollar budget. Show less

Developed initial investment promotion strategy for sector. Liaised with potential investors, providing information, contacts, and personalized agendas for meetings. Led investor visits to country and delivered sector presentation on investment opportunities. • Played central role in achievement of $68.8 million in investment and creation of 2,770 direct jobs.• Organized business trips to promote and present investment opportunities in Nicaragua to C-level executives from Fortune 500… Show more Developed initial investment promotion strategy for sector. Liaised with potential investors, providing information, contacts, and personalized agendas for meetings. Led investor visits to country and delivered sector presentation on investment opportunities. • Played central role in achievement of $68.8 million in investment and creation of 2,770 direct jobs.• Organized business trips to promote and present investment opportunities in Nicaragua to C-level executives from Fortune 500 companies such as Kraft and Dole.• Facilitated investment decision, investment development, and policy/incentives negotiations of 1st 10,000 hectare forest plantation project in Nicaragua.• Formed contact network of industry leaders, government entities, and non-government institutions.• Designed first-ever sector study, which identified trends, target markets, specific industry investment opportunities, and potential leads. Data was analyzed in local and global context.• Developed content and co-created promotional material for sector.• Conducted1st Agribusiness Investment Summit in country. Show less

• Oversaw implementation of 5+ mass promotion campaigns nationwide, as well as creation and launch of local promotions that increased volume sales of products by more than 20% within 2 months. • Achieved sales expectations by overseeing sales force implementation of merchandising standards, product portfolio, coverage and placement of promotional material. • Trained sales staff on execution standards, market segmentation, marketing campaigns, and loyalty programs. • Managed… Show more • Oversaw implementation of 5+ mass promotion campaigns nationwide, as well as creation and launch of local promotions that increased volume sales of products by more than 20% within 2 months. • Achieved sales expectations by overseeing sales force implementation of merchandising standards, product portfolio, coverage and placement of promotional material. • Trained sales staff on execution standards, market segmentation, marketing campaigns, and loyalty programs. • Managed volume/coverage projects and created sales contests.• Spearheaded introduction of new products. Conducted sales and pricing analysis for products.• Coordinated and managed implementation of nationwide merchandising program involving strategies for segmentation, product coverage, and product placement. Program resulting in increased sales and loyalty to product. Show less

Analyzed cosmetic and personal care industry in Nicaragua. Studied sales trends, product development, pricing, and packaging, distribution methods, and promotions. Evaluated growth in each product category. Contributed findings to annual report used by companies in the industries.

Investigated how to improve negotiation power of the Central American coffee producers. Evaluated average profitability of 20 specific Central American coffee producers, types of coffee, and cost factors. Proposed measurable indicators to assess negotiating power and to improve decision-making.Conducted global market study to determine perception on the Q Auction, innovative electronic high-quality coffee auction. Provided analysis of American, Japanese, European and Latin American industry… Show more Investigated how to improve negotiation power of the Central American coffee producers. Evaluated average profitability of 20 specific Central American coffee producers, types of coffee, and cost factors. Proposed measurable indicators to assess negotiating power and to improve decision-making.Conducted global market study to determine perception on the Q Auction, innovative electronic high-quality coffee auction. Provided analysis of American, Japanese, European and Latin American industry leaders, which enabled creation of effective procedures and compelling Web content. Show less

Created marketing plan for Parque Bacalar Chico Marine Reserve and Port Honduras Marine Reserve in Belize. Contributed to overall business plan, including organizational, operational, and financial aspects.

• Increased export sales via client relationship building via phone and e-mail, mainly to U.S customers. • Implemented and tracked customer satisfaction surveys to ensure excellent service and increase client loyalty.• Significantly reduced credit card billing errors by negotiating a procedural change with service provider.• Interacted with other departments to improve shipping procedures, resulting in higher client satisfaction