Vinod Kumar Arava Email & Phone Number

Mumbai, Maharashtra, India

Mumbai

• Responsible for trafficking digital media channels and day to day activities in trafficking, delivery, optimizations, URL updates and reporting of digital ad campaigns for multiple clients.• Managing cross-functional groups and members of advertising operations team to promptly address and resolve all issues.• Working closely with team of Account Managers and Digital Media Planners and ensure effective delivery of digital media plans and drive day-to day execution of digital ad delivery to meet client expectations for broad spectrum of advertiser accounts.• Campaign set-up and execution, including generating and testing ad tags for campaign launches.• Complete quality assurance and testing of creative assets to ensure proper functionality across browsers. Manage all implementation aspects of designated display advertising campaigns through efficient use of business systems [ongoing order revision, testing static image (jpg, gif etc.), rich media, Video or third party tags (Standard, I frame, JavaScript, Internal redirect tags)].• Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking and/or reporting.• Knowledge of Floodlight creations, Event pixel and Nelson pixel setup.• Knowledge of Auto-wrapping feature within CM360.• Traffic campaigns using DCM, IAS and Double verify.• Validating taxonomies before setting up campaigns.• Performing Post Launch Checks of campaigns and informs discrepancy to planners.

Hyderabad, Telangana, India

• Plays key role in Advertising Operations team for Campaigns setup, publisher setup, Ad Network Waterfall setup and Optimizations.• Providing end-to-end support to sales team and account management.• Creative review for all Ad Placements.• Display/Mobile Campaign implementations using various programmatic Ad Exchanges ( AppNexus, OpenX, SpringServe, DFP ).• 3rd Party Advertiser Reports.• Knowledge on multiple Ad Network UIs.• Monitoring day to day performance of account.• Handle day-to-day tasks and activities like reporting, eCPM updates, blocklist management across all publishers.

Hyderabad Area, India

India

• Handling Customer queries over phone on behalf of ICICI bank Credit Cards.• Ensuring quality is met along with all other KPI's like SLA'S, AHT'S etc.• Performed QA for other team member calls (which includes opening of customer call, handling call, and Closing Call).

Computer Science And Engineering

Intermediate

Education record