> Product Life Cycle Management> Developing long and short term marketing strategies for entering into the new categories> Competitor analysis and tracking, Opportunity mapping and assessment> Creation of appropriate product positioning> Development of detailed product launch plan, product training, working out schemes and incentives> Product development and re engineering along with Manufacturing and ensuring Field Trials> Evaluating product performance> Monitor/track monthly performance to deliver the verticals objectives in terms of Sales, Operating margins and market shares> Design Communication plan - creative/media plan briefs for the brand and lead implementation with the advertising agency for brand support> Developing channel, product and lead generation plan> Coordinate with distribution, production planning, manufacturing, and finance to ensure achievement of monthly / quarterly / yearly budgets for the brand> Ensure market studies on the brand, reach, competition, pricing etc to achieve desired market share> Connect with sales team, trade and consumers for feedback and insights

>Product life cycle management.>Designing market entry and expansion strategy.>Analysis of V.O.C & Go-To-Market strategy.>Product planning to optimize product portfolio mix and pricing for different distribution channels toMaximize profit.>Working on annual Product planning to ensure the improvement of the stock through efficiency.>Model development with OEM partners, Handling OEM operations.>New technology introduction with OEMs.>Localization and Part development through vendor interaction & relationship management.>Manufacturing support to enhance the quality and productivity.>Cost innovation through value engineering.>Technical support to Sales & Marketing to achieve the business goal.>Product training & technical support to after-sales.>Field Failure Analysis & Improvement.>Event management, Product launching>Product- Air Conditioners , Refrigerator, Air Cooler's - Consumer Durable.

>R&D Air Conditioners ( Residential & Light Commercial).>Development with overseas companies.>Export model development as per regulation for countries - Nigeria, Saudi, Middle East, South Affrica, Dubai, Sri Lanka, Bangladesh.>OEM business development, Vendor development & SCM support.>New feature / technology introduction as per local & global market trend.>Technical support to after-sales team.>Residential & Commercial air conditioner development.>Cassette ( 1 Tr - 4 Tr ), Ductable ( 1 Tr - 4 Tr ), Floor Standing ( 2 Tr & 4 Tr ) & High wall up to 2.5 Tr.>Worked with overseas companies in Malasiya and China on different projects of HVAC

>R&D(NTG) - New technology group.>Design & Development of prototype models (Heat Exchanges) which includes Psychometric testing /Cycle balancing & heat load calculation and further design verification to developed the product with desire requirement .>Activities like bench marking, 3D design, drawings, heat load calculation, testing & validation, BOM, ECR-ECN , DFMEA.

>R&D Commercial Air conditioning.>Product development , System Design, Lab testing, Design Analysis.>BOM management, 3D Design, Drawings, Psychometric testing /Cycle balancing & >Heat load calculation, testing & validation, BOM, ECR-ECN ,DFMEA.>Cassette ( 0.75 Tr - 4 Tr ), Ductable ( 1 Tr - 22 Tr ), Floor Standing ( 2 Tr - 8 Tr )