With over more than 25 years, I've been deeply involved in designing and organizing musical concerts, music festivals, and other cultural experiences. My journey has led me to curate over 45 regional music festivals, providing a platform for more than 5000 talented folk artists. Currently, I am dedicated to enriching the cultural landscape as the CEO of Jajam Foundation, a not-for-profit organization committed to preserving and promoting Rajasthan's heritage. Additionally, I co-founded Dancing Peacock, a company focused on creating immersive cultural experiences.As the Festival Director of Momasar Utsav and Singing Sands, I attempt to showcase Rajasthan's vibrant music and culture to people in the form of unalloyed experiences.