Vinod Kumar Email & Phone Number

Hyderabad, Telangana, India

•Salesforce Marketing Cloud Consultant with Overall 8+ years of experience in IT and around 6.5 years of working experience in SFMC from development to pre-sales support to leading a team through the project life cycle and training customer of the solution. Managed Client interaction and expectations.•Experience on various Studios like Email Studio, Mobile Studio, Advertising Studio, Audience Builder and Journey Builder and Sales Cloud CRM Connector Implementations, Pardot, End to end account configuration and implementation •Lead and manage multiple projects across all phases of development lifecycle. Lead the effort to acquire in-depth discovery, requirements gathering, Scoping & Sizing, Defining Delivery Roadmap and Deliverables at each milestone and acceptance criterions for the project •Provided Platform training to clients on use of different features •Expertise in Utilizing Journey Builder to execute highly personalized one-to- one customer journeys using: DE based Entry Source & Event Based Entry Sources•Proficiency in Data Extensions, Content Builder, Journey Builder and Automation Studio•Basic hands-on experience in AMP Script and SQL solution developments, Data Modelling and Architecture

Hyderabad, Telangana, India

 Implementing SDL Campaign management & Exact Target/ UNICA Analytics solution for US-based hospitality client.  Database builds, campaign management, online marketing, email marketing, and business intelligence analytics. Including creation and implementation of templates for data standards for Marketing Databases. This included knowledge of database design in order to data mine customer’s database for marketing trend analysis and marketing demographic information in order to segment campaigns for targeted customer offers.