• Contributed in development of CORO products for Bain which is used by several Fortune 500 companies to enhance GTM strategies.• Created roadmap for integrating MoneyMap product that recommend bottom-up TAM and opportunity funnels with CRM to revamp sales strategy of clients• Deployed forecasting and Propensity Models & frameworks to improve forecasting accuracy by adopting statistical & ML techniques like XG Boost, Decision tree, linear regression & logistic regressions for diverse business cases• Managed entire stack of operations for advanced analytics engagements right from requirement gathering to presenting data insights • Lead design, delivery & deployment of custom data analytics solutions for 12+ clients to uncover growth opportunities through data-driven business decisions• Monitored the entire project life cycle & managing all process initiation, planning, execution, monitoring, controlling & delivering the required artifacts with supporting processes like product scope, time, issue, risk, and resources for MoneyMap product

• Automated analytics insight for M&A FDD, accelerating closure of deals worth $12 B.• Performed sentiment analysis and CLV assessments, boosting client profitability• Role responsibility include scoping, budgeting, and resource alignment for diverse M&A deals• Worked with stakeholders and providing end to end support in complete deal life cycle across different verticals such as Consumer & Retail, Industrials, Energy and Healthcare.• Managed engagement requirements including data gathering, cleaning, manipulation, standardization and providing insights.• Used diverse toolsets like R, Python, Alteryx, Tableau, Excel, to derive and communicate insights to stakeholders.• Managed workflow of onshore, offshore, and cross-functional teams to collaborate and present analytical objectives• Involved in performance management and development of seven direct reports• Presented analytical findings and technical concepts to decision makers including C-level executives and investment committees for active deals and pitches• Trained KPMG staff on analytical techniques applied across industries with varying degrees of data structuresContribution: Training, Hiring, Deal Analytics, Sentiment Analysis, Process Automation, Stakeholder Management

• Established foundational data management and analytics processes, increasing sales effectiveness by 25%• Implemented field force call plans for ophthalmic areas and optimized sales force size for new brand launch • Developed promotional response models to inform optimal sales force size• Executed segmentation strategies to improve sales force reach and effectiveness• Assisted in the enhancement of data warehouse design and enhanced digital marketing efforts• Worked with sales business managers and data warehouse managers to understand needs and ensure appropriate support levels for call plan implementation• Supported strategic planning process and business review preparations to maximize brand performance• Worked with internal customers (sales operations managers and brand leadership) to ensure marketing and analytic insights were communicated and used effectively to meet strategic goals • Developed and presented product strategies to senior management to guide high-level decisions and ensure that information was integrated• Managed direct response marketing performance including measurement, campaign planning, and execution• Reported and presented performance of email, direct mail, and digital campaigns • Partnered with operations, sales, digital teams, and third-party vendors to plan, develop, execute, and report marketing and CRM programs across all customer channels• Developed key performance indicators related to campaign performance based on incremental lift, A/B multivariate testing, offer response, spend, and experiment performance• Created marketing dashboard and scorecards for the CMO and Senior VPs Supervised ad hoc marketing and digital analyses with direct report employeesContribution: Sales & Marketing Strategy, Incentive Design, Territory alignment, Competitive Intelligence, Go to Market Strategy, Sales Analytics

• Developed assortment optimization solutions for leading retail client of US, driving sales growth• Built a solution for retail giant to identify substitute of items under multiple subcategories using Hive platform and Hierarchical clustering algorithm• Developed ARIMAX model in R which connects to Hive to get historical revenue and forecast 6 month sales• Lead engagement between the client and the delivery team for a major weather client• Identified the weather conditions which influence the sales of products using the Panel Data regression and OLS • Developed a loss distribution model for leading P&C insurer using Montecarlo simulation, collaborated with its actuarial teams across business units to optimize loss reserving and shared results in form of tableau dashboards• Engage with the client to understand requirement and identify questions that can be addressed through analytics • Identify and harvest new business opportunities at the client side by preparing POC