Vinod Yerukala Email & Phone Number

For me design is everywhere, we can find it everywhere from the from the ocean to the sky, from roads to skyscrapers. The only thing that differs is how we look at it. A small change in design can impact a whole lot of people, as we look around.. here is a little story. I once saw a pizza place poster on a highway near to a village, I felt it was kinda interesting and I stopped my car for a break, while I was clicking a picture of the scenery one person from the village asked me what is this poster about. While I was explaining him another person from a car stopped and asked me how far is this place from here?Then I realized the poster is not catering both the personas, the village person cannot read and the educated person cannot locate how far it is from there..Here the poster was so well designed that it has got everyone's attention, but it lacks usability as it does not display the right information to the user.So I believe it is really important to highlight the key information to the user and there is a need for granular details of the information. And I try to give that visibility to the user via design