Guthy-Renker LLC , USA, established in 1988, operates in the retail space and is one of the world’s largest direct sales companies with sales of $1.8 billion per annum. Primarily . a direct marketer through TV and e-commerce , it broadened its focus into online retailing, making quality beauty products available to international consumers through broadcast television, cable and satellite, e-commerce as well as telemarketing, direct mail and retail channels. Have turned around the India business from EBITDA loss of 35% to 5% profit.- Renegotiated contracts with key service providers into win win deals through perfomance based metrics ; structured cash-on-delivery transaction model; set up distribution networks to ensure compliance with strict regulatory requirements. Results: Turned around loss making into break even in 2011- Implemented continuity-based customer retention program in a direct marketing business which operates on cash-on-delivery payment system, - Results: Achieved 60% customer retention in 2012 - Implemented a hybrid model Call Center which gave us the best of both worlds ie outsourced IT and hardware infrastructure but agent perfomance and training controlled by GR- A comprehensive performance tracking system which helps us determine the efficiency of every dollar spent on media..

Ultra Motor, a Venture Capital funded start-up, pioneered and successfully commercialized its patented technology in the Indian market for electric two wheelers in collaboration with Hero Cycles. The Company secured equity investments from the venture capital arm of one of Russia's largest financial-industrial groups Alfa Group Consortium.

Headed the Finance function in India . Company had leadership position in three segments of business : Photocopiers , Printers and digital cameras

CFO India ; Roulunds was a wholly owned subsidiary of Denmark based Maersk Group

Headed the Plant Finance Function . Implementation of ERP

Responsible for current assets management ; Inventory levels , debtors follow etc

Head of Operations and Finance