- Developed and prepared marketing campaigns in coordination with staff across Customer Services, Editorial, Copy, Production, Marketing and Compliance.- Presented monthly overview of key numbers, new ideas and quarterly forecasts to Senior Leadership team.- Continually monitored, tested and enhanced campaign structures, promotional content, sales funnels and customer journeys to align with organisational aims and objectives.- Grew the core subscription and non-subscription based revenue throughout the customer life cycle with renewal campaign integration.- Oversaw the creation of multi-team collateral for marketing campaigns and product development.- Outlined KPIs across both free and paid subscription models, renewal processes and VIP services.- Worked collaboratively with the creative and operational teams to develop a deeper understanding of joint venture marketing and advertising opportunities in respective sectors.- Ensured that best practice delivery methodology was followed for the delivery with a working knowledge of the data structure and customer communications