Vinod Nazareth Email & Phone Number

Redmond, Wa

Redmond, Wa

Marketing leader for the commercial real estate lending businesses of EverBank. Decisive, adaptive leader with peripheral vision and an ability to develop and implement executable strategies to achieve business results.Lead strategic growth planning and implement business strategies to drive asset growth for the single and multi-tenant lending businesses. Responsible for market positioning and messaging campaigns leveraging an impactful mix of marketing tactics to achieve goals.

Redmond, Wa

Seasoned marketing executive with broad commercial lending and banking experience. Lead a team of experienced marketing professionals supporting multiple platforms including commercial real estate, equipment leasing, vendor equipment finance, asset based lending, lender finance and business banking,

Seatle, Wa.

Built a long term vision, led the strategic planning process, implemented marketing programs and established a value proposition for a $10B commercial real estate platform.•Evaluated strategic options and executed on de-risking strategies to optimize business net income. Initiatives generated $34M in income over two years.•Cultivated traditional and digital marketing strategies establishing a strong market presence and growing sales to $1B annually.•Successfully partnered with sales leaders on redeployment of 120 person sales force to drive front end effectiveness. Sales productivity increased 15% annually.•Partnered with business development to profitably acquire assets in bulk. Built a bank segmentation model that identified 400 prioritized prospects and $9.3B in opportunities.

Seattle, Wa.

Responsible for annual strategic planning and managing growth initiatives delivering 10% annual growth.•Championed imagination breakthroughs to drive organic growth. Pioneered the Innovations Review Board and launched 15 new products by working cross functionally and influencing key stakeholders. Exceeded goal by 60% accounting for 32% of total sales in the first year.•Created marketing programs that increased sales through direct and indirect sales channels. Growth initiatives for the mortgage banker channel generated $1.5B in sales.•Conducted market research, segmentation and competitive analysis that uniquely sized and segmented the $125B real estate market identifying white space and product gaps.•Initiated cross sell programs across multiple business platforms and products. Incrementally grew sales by $800M in the first year of the program’s launch.•Successfully led FDIC affiliate certification project for alternative funding sources. Built process maps and policies, developed communications strategies and delivered 1000+ hours of training.•Received President’s Award and stock options for contributions to business results.

Jacksonville, Fl

Led a nationwide team of 8 sales executives working with manufacturers and dealers to grow the inventory financing, trade receivables and commercial credit business. •Reinvented the business strategy and built a $2.5B sales pipeline by signing three strategic agreements and entering two new markets.

Danbury, Ct

Built and implemented vendor and reseller lease financing programs for technology products.•Increased channel penetration by 150% in the first year of being appointed.

Executive Mba, Business Administration And Marketing

Executive MBA Program

Bsee, Electrical Engineering

Bachelor of Science Electrical Engineering

High School

High School